Summit Seminar Schedule

Thursday, September 12

Opening Session: Beer Pioneers: A Discussion of Foundations, Evolution and Change in the Craft Beer Industry
9:15am-10:15am

In commemoration of the California Craft Brewers Association’s 30th anniversary, the founders of both the organization and the craft beer revolution in the Golden State come together to tell their stories. Learning from the past, leaning on community and ever looking to evolve, these brewery owners and industry leaders share more than 30 years of insight with the next generation of craft brewers.

10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
12:30 pm
1:00 pm
Business of Beer Track
Business of Beer Track
Business of Beer Track
State of the Craft Brewing Industry
10:25 am - 11:25 am
State of the Craft Brewing Industry
Bart Watson, Brewers Association
10:25 am - 11:25 am
Room 104 A, Long Beach Convention Center

Join the Brewers Association for a critical session addressing competition, market share, sales and volume growth, data and trends in California and nationwide. Learn from the BA's Chief Economist what to keep an eye on and where the industry is headed in 2019 and beyond.

Keeping Up With California ABC Regulations
11:35 am - 12:35 pm
Keeping Up With California ABC Regulations
Lee Riegler, CA ABC
11:35 am - 12:35 pm
Room 104 A, Long Beach Convention Center

Are you looking for new ways to market your beer? Hear it direct from the source. This session will discuss how to stay compliant while interacting with wholesalers, retailers, and more. This session will also provide insight on the most current and trending ABC regulatory and licensing questions.

Selling Craft Beer Track
Selling Craft Beer Track
Selling Craft Beer Track
Craft Beer Storytelling Is Like Brewing a Beer and Birthing a Baby
10:25 am - 11:25 am
Craft Beer Storytelling Is Like Brewing a Beer and Birthing a Baby
Julia Herz, Brewers Association
10:25 am - 11:25 am
Room 104 B, Long Beach Convention Center

How do you approach storytelling? If you are after staying power, a deep connection with your customers and differentiation that matters then join Julia for this relevant talk. Drawing on Brewers Association resources and effective storytelling practices those who attend will walk about with new ideas to put into place right away. This seminar will cover core values associated with beer and brands and the need to share an effective story.

Branding- Label Development
11:35 am - 12:35 pm
Branding- Label Development

Freshly Wrapped: An Inside Look at Label Branding Strategies
11:35 am - 12:35 pm
Freshly Wrapped: An Inside Look at Label Branding Strategies
Ryan Wheton, Craft Brew Creative
Alex & Larissa Larrabee with Big Stump Brewing & Sterling & Ilana Steffen with Trademark Brewing
11:35 am - 12:35 pm
Room 104 B, Long Beach Convention Center

The explosion of canning has created a new canvas for many breweries to extend and build their brand. Many are starting to package beer for the first time, transitioning to other package formats, or finding it a good time to rebrand. In the months leading up to Summit, two professional beer branding and design experts have been working with two breweries to develop a label brand strategy. Follow along in these real life case studies showing the process from start to finish. See how these labels come to life, the process of working with designers, and the final brand solutions.

Technical Brewing Track
Technical Brewing Track
Technical Brewing Track
Biotransformation & Notable Impacts on Beer
10:25 am - 11:25 am
Biotransformation & Notable Impacts on Beer
10:25 am - 11:25 am
Room 104 C, Long Beach Convention Center

Beyond the Pale: A Reintroduction to Malt Styles
11:35 am - 12:35 pm
Beyond the Pale: A Reintroduction to Malt Styles
Curtis Davenport, Admiral Maltings; Aaron MacLeod, Hartwick College Center for Craft Food and Beverage; Josh Cody, Colorado Malting
11:35 am - 12:35 pm
Room 104 C

In this panel seminar, members of the craft malt community will explain flavor differences between various malt styles and how different malting processes relate to those flavor components. Craft Maltsters will walk through their own unique and varying processes for creating Pilsner, Pale, Vienna, Munich and kilned caramel style malts and the key differences between these malt styles on a scientific level. Attendees will increase their knowledge of how popular malt styles are created, learn how farm and malthouse processes create unique characteristics within the same malt style, and become informed about budding conversations and research related to malt flavor.

Tasting Craft Beer Track
Tasting Craft Beer Track
Tasting Craft Beer Track
Flavor Training by Cicerone: Brewery Production Off Flavors
10:25 am - 11:25 am
Flavor Training by Cicerone: Brewery Production Off Flavors
Pat Fahey, Cicerone Certification Program
10:25 am - 11:25 am
Room 103 A/B, Long Beach Convention Center

A focus on quality beer is an essential part of operating a successful brewery. In this session, Master Cicerone® Pat Fahey will guide you through a tasting of several common, production-related off flavors while covering formation, control, and prevention of these flavors. Walk away with more knowledge and experience in tasting and testing the beer you brew. Off flavors covered in this presentation will be different from past CCBA Cicerone tasting seminars.

A Brief History of Beer Trends  
11:35 am - 12:35 pm
A Brief History of Beer Trends  
Mike Moore, TasteMoore
11:35 am - 12:35 pm
Room 103 A/B, Long Beach Convention Center

Taste your way through the history of European styles and their morph into US styles. Walk through the history of the classic saison, take a look at the changes in kolsch through the California beer market, consider the resurgence of pilsner and the continued creativity of the fruited sour beer. Use your taste buds to answer the age-old question: what will we be drinking next?

Hospitality Track
Hospitality Track
Hospitality Track
Pulling Back the Curtain on Music Licensing
10:25 am - 11:25 am
Pulling Back the Curtain on Music Licensing
Dan Spears, BMI
10:25 am - 11:25 am
Room 101 B, Long Beach Convention Center

This seminar will pull the curtain back on music licensing and help you understand the legalities of using music in your bar, restaurant or brewery. We will provide an in-depth look at the Copyright Law and when a taproom needs a public performance license. In addition, the session will focus on how licensing fees are determined & where the money goes and will feature a performance by a hit songwriter. Don't miss this opportunity to gain a greater understanding of music licensing and how it impacts your hospitality business.

Keeping Craft Beer on a First Name Basis
11:35 am - 12:35 pm
Keeping Craft Beer on a First Name Basis
Chef Mike Almos, Circa & Kenny Daniels, San Diego Wine and Culinary Event Center
11:35 am - 12:35 pm
Room 101 B, Long Beach Convention Center

The hospitality industry loves an opportunity to create a great guest experience – and so does the craft brewing industry. Craft beer owes part of its success to the fact that it was approachable to the common consumer. It didn’t require learning a whole new language. It didn’t look down on consumers that just liked the beer because they liked the beer. It welcomed newcomers into the family and shared backstories about the brews that humanized the product and the entire experience. Keeping the beer, and all the language surrounding it, friendly, approachable, open and honest in its desire to be INCLUSIVE is a cornerstone of the success of the craft beer movement. Even as we gather massive amounts of data from the successes and challenges of breweries across the state, it is important to remember how we got to this point…sharing, welcoming, tasting and talking story…let’s keep craft beer on a first name basis!

11:30 am
12:00 pm
12:30 pm
1:00 pm
1:30 pm
2:00 pm
2:30 pm
3:00 pm
3:30 pm
4:00 pm
4:30 pm
Tap Talk Stage
Tap Talk Stage
Tap Talk Stage
A Chat with Jamie Floyd of Ninkasi Brewing
12:30 pm - 1:00 pm
A Chat with Jamie Floyd of Ninkasi Brewing
Jamie Floyd, Ninkasi Brewing
Tap Talk Stage
12:30 pm - 1:00 pm

Sit down for a talk with Jamie Floyd of Ninkasi Brewing as he reflects on the history of his brewery, the evolution of the industry and the plans for the growth of craft beer partnerships and collaborations in the years ahead.

When It’s Not Just Family Owned, Operated and Argued Over
2:00 pm - 2:30 pm
When It’s Not Just Family Owned, Operated and Argued Over
Sierra Grossman and Jeff White, Sierra Nevada Brewing
Tap Talk Stage
2:00 pm - 2:30 pm

Sierra Nevada Brewing Co., founded in 1980, has remained a family owned and operated company for nearly 40 years. In 2018, founder Ken Grossman made the decision to step back from the day-to-day operations leading to the question of what comes next. Join Sierra Grossman, second generation family owner and Vice President, with Jeff White, CEO, as they discuss Sierra Nevada’s journey of a non-family member taking the lead.

Building a Dream: A Tap Talk with Vinnie and Natalie
4:00 pm - 4:30 pm
Building a Dream: A Tap Talk with Vinnie and Natalie
Natalie & Vinnie Cilurzo, Russian River Brewing
Tap Talk Stage
4:00 pm - 4:30 pm

Catch up with Vinnie and Natalie Cilurzo, owners of Russian River Brewing Company, as they discuss their inspiration behind building their dream brewery, remodeling their dream home, and maintaining a thriving business - all while continuing to stay happily married!

Chef & Brewer Demo Stage
Chef & Brewer Demo Stage
Chef & Brewer Demo Stage
2:00 pm
2:30 pm
3:00 pm
Thursday Afternoon Educational Sessions
Thursday Afternoon Educational Sessions
Thursday Afternoon Educational Sessions
Values of a Leader: How to Define Leadership in the Beer Industry
2:00 pm - 3:00 pm
Leadership track
Values of a Leader: How to Define Leadership in the Beer Industry
Leadership track
Garrett Oliver, Brooklyn Brewery; Julia Herz, Brewers Association; Justin Catalana, Fort Point Beer; and Jim Woods, Woods Beer Co.
2:00 pm - 3:00 pm
Room 104 B, Long Beach Convention Center

What is the difference between a brewery owner, a brewery manager and an industry leader? Attend this panel discussion to learn how leaderships figures from across the beer industry continue to adapt and evolve, the core values they impart to their team on a daily basis to inspire the next generation of brewers and how they prioritize these values in a time of industry change.

Homebrewing Beyond the Basics: How to Develop Your Own Recipes
2:00 pm - 3:00 pm
Homebrew Track
Homebrewing Beyond the Basics: How to Develop Your Own Recipes
Homebrew Track
George Thornton, The Homebrewer LLC
2:00 pm - 3:00 pm
Room 101 B, Long Beach Convention Center

Whether you've brewed a few batches or are a seasoned homebrewer, the quest for growth and learning is never ending. Join us as we discuss more advanced topics including equipment upgrades, mashing techniques, mastering ingredients, recipe formulation and more.

Break Down Your Barriers to Brewery Sustainability
2:00 pm - 3:00 pm
Sustainability Track
Break Down Your Barriers to Brewery Sustainability
Sustainability Track
John Stier, Brewers Association
2:00 pm - 3:00 pm

This seminar will offer guidance on how to brew the highest quality beers in a manner that strengthens the value of your businesses, increases the resiliency of the natural environment and agricultural systems that provide brewing ingredients, and enhances the lives of our workforce and communities.

Friday, September 13

CCBA Members Meeting: 9am-9:50am
Draught System Operations: A Primer on the Design, Installation, Operation and Maintenance of Your Taproom Draught System
9am-1pm

Join Master Cicerone® and Brewers Association Draught Quality Ambassador Neil Witte for a thorough and engaging workshop on draught beer. Neil will cover the elements of carbonation, dispense gas and draught beer equipment to guide you through the process of designing and installing the correct system for your taproom. From there he will guide you through standard operations, including pouring high-carbonated beers and troubleshooting. Finally, he’ll cover everything necessary to maintain the system so it can deliver the highest quality beer every time.

10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
12:30 pm
Business of Beer Track
Business of Beer Track
Business of Beer Track
Diversity and Inclusion in the Beer Industry: Expanding Your Workforce
10:00 am - 11:00 am
Diversity and Inclusion in the Beer Industry: Expanding Your Workforce
Dr. J Nikol Jackson-Beckham, Brewers Association
10:00 am - 11:00 am
Room 104 A,, Long Beach Convention Center

Sustaining Growth with Strong Financial Planning
11:10 am - 12:10 pm
Sustaining Growth with Strong Financial Planning
Chris Sarette, Modern Times Beer
11:10 am - 12:10 pm
Room 104 A, Long Beach Convention Center

At Summit ‘18, Modern Times tackled how to plan your finances in the early days of a brewery's life. This included start-up capital, addressing cost of goods, how to price your product and some early lessons learned with traditional bank lenders. During this year’s seminar, we'll turn our attention to Modern Times' experience after the first three years of start-up and growth, and the variety of opportunities out there for cash flowing a brewery that is facing a crossroads on how to finance and manage growth from a microbrewery to a regional brewery.

Selling Craft Beer Track
Selling Craft Beer Track
Selling Craft Beer Track
Small Brewery Marketing: Making a Large Impact with a Tiny Staff
10:00 am - 11:00 am
Small Brewery Marketing: Making a Large Impact with a Tiny Staff
Derek Gallanosa, Moksa Brewing Co.
10:00 am - 11:00 am
Room 104 B, Long Beach Convention Center

Are you so small that you cannot justify hiring a dedicated Marketing Manager? Do you ever worry about how to promote your next beer release while on the brew deck watching for a boil over?  This seminar is for small breweries with high ambitions for their business within this competitive market.

Working with Distributors: Maintaining Your Brands, Building Relationships and Achieving Goals
11:10 am - 12:10 pm
Working with Distributors: Maintaining Your Brands, Building Relationships and Achieving Goals
Panelists: Marie Davenport, Jason Mussetter, Chris Dunn,
Moderator: Tom McCormick, CCBA
11:10 am - 12:10 pm
Room 104 B, Long Beach Convention Center

The real work starts after you partner with a distributor. In an industry where distributors don’t take as many chances on unproven brands, the desires of the customer changes daily and out-of-market retail is more competitive than ever, suppliers have a chance to discuss how to set and maintain distribution goals. Learn from three distributors how your brewery can work to grow “attention share,” stay fun, remain competitive and build the right internal infrastructure to be successful in today’s marketplace.

Technical Brewing Track
Technical Brewing Track
Technical Brewing Track
Sour and Wild Beer Innovations
10:00 am - 11:00 am
Sour and Wild Beer Innovations
Jay Goodwin, The Rare Barrel; Harrison McCabe, Beachwood BBQ & Brewery; Bob Kunz, Highland Park Brewery; and Henry Nguyen, Monkish Brewing Co.
10:00 am - 11:00 am
Room 104 C, Long Beach Convention Center

Despite being an old style of beer, sour and wild beer have been changing rapidly among American breweries who are innovating this style. Join us for a panel discussion with some of the best producers in California to discover current best practices and the future of what can be accomplished with these beers.

Advanced Interactions: Yeast, Hops and Beyond
11:10 am - 12:10 pm
Advanced Interactions: Yeast, Hops and Beyond
11:10 am - 12:10 pm
Room 104 C, Long Beach Convention Center

Tasting Craft Beer Track
Tasting Craft Beer Track
Tasting Craft Beer Track
Sightless Sipping: a Truly Blind Beer Tasting
10:00 am - 11:00 am
Limited seating
Sightless Sipping: a Truly Blind Beer Tasting
Limited seating
Hoby Wedler,Sensepoint Design
10:00 am - 11:00 am
Room 103 A/B, Long Beach Convention Center

Have you ever experienced a true blind tasting? In this interactive, entertaining, and very educational seminar, Dr. Hoby Wedler will walk you through some history of beer, beer aromas from hand-crafted aroma samples and a variety of beer tastings while you are under blindfold! We will begin with a discussion of how beer is a true art form, some fun beer history, and lively discussion about beer. We will then move into a discussion of some of the aromas we typically find in beer and enhance our aromatic vocabularies by smelling a few samples which will be passed around. Finally, we will lead a detailed aroma and flavor analysis of a variety of beer styles all under blindfold! Come check out what truly blind tasting is all about.

Master Pairing: Beer and Junk Food
11:10 am - 12:10 pm
Limited seating
Master Pairing: Beer and Junk Food
Limited seating
Bill "Dr. Bill" Sysak, Wild Barrel Brewing
11:10 am - 12:10 pm
Room 103 A/B, Long Beach Convention Center

Pairing craft beers with everything from the rarest delicacies to your favorite junk foods is an adventure worth exploring. Join “Dr. Bill” as he takes you to a place you never thought you would go, pairing great hand- crafted beers with items you can find at your local convenience store.

Hospitality Track
Hospitality Track
Hospitality Track
Setting the Scene: Leveling Up Your Customer Experience through Design Layout, Guest Interaction and Service Style
10:00 am - 11:00 am
Setting the Scene: Leveling Up Your Customer Experience through Design Layout, Guest Interaction and Service Style
Marvin Maldonado, Federalist Public House & The Neighborhood Pizzeria
10:00 am - 11:00 am
Room 101 B, Long Beach Convention Center

Opening or expanding your taproom? Trying to attract and retain guest? What trends in food and alcohol service, consumer behavior, and employee training have made other breweries, bars and restaurants successful? How can you create those experiences at your facility? As a designer, developer and operator of two of Northern California’s most successful bars and taprooms, Marvin Maldonado will dig into the principles of storytelling, architectural design, service style and guest interaction that will increase the hospitality experience for your guests.

The Customer Isn’t Always Right: Tips for Dealing With Customer Challenges
11:10 am - 12:10 pm
The Customer Isn’t Always Right: Tips for Dealing With Customer Challenges
Megan Walker & Amy Lessa, Fisher Phillips LLP
11:10 am - 12:10 pm
Room 101 B, Long Beach Convention Center

While operating a taproom allows for direct interaction with your customers, taproom staff can face unique challenges when customers have too much to drink, become flirtatious or aggressive, fail to play nicely with others, or just seem outright suspicious. This solutions-focused session will highlight policies and practices you should implement to ensure your taproom staff is well-equipped to deal with challenges that can arise when serving the drinking public without running afoul of the law.

11:00 am
11:30 am
12:00 pm
12:30 pm
1:00 pm
1:30 pm
2:00 pm
2:30 pm
3:00 pm
3:30 pm
4:00 pm
4:30 pm
Tap Talk Stage
Tap Talk Stage
Tap Talk Stage
A Walk Through the Past, Present and Future of Brewing with Brooklyn Brewery
12:00 pm - 12:30 pm
A Walk Through the Past, Present and Future of Brewing with Brooklyn Brewery
Garrett Oliver, Brooklyn Brewery
Tap Talk Stage
12:00 pm - 12:30 pm

Take a seat with Garrett Oliver as he talks about the American transition between real food and drink (19th century) to food and drink simulacra (20th century) and back to “reality” in the 21st century. Craft beer, far from being unique, is part of the same social movements that drove us from handmade sourdough bread to Wonder Bread and back again. This is the arc of the American food culture and it was shaped by societal and technological forces. This talk will give you an understanding of those forces and open a window on the past and the future of brewing.

A Talk with David Walker
1:30 pm - 2:00 pm
A Talk with David Walker
David Walker, Firestone Walker Brewing
Tap Talk Stage
1:30 pm - 2:00 pm

Join Firestone Walker’s co-founder, David Walker, for a candid discussion on the last 30 year of the CCBA and the next 30 years of change, innovation and growth for his brewery and the greater beer industry.

A Chat with Kim Jordan: 28 Years of Fun
4:00 pm - 4:30 pm
A Chat with Kim Jordan: 28 Years of Fun
Kim Jordan, New Belgium Brewing
Tap Talk Stage
4:00 pm - 4:30 pm

Sit down with Kim Jordan to talk through what she has learned about craftsmanship, community, and change while growing a progressive business from the basement to beyond.

Spotlight Stage
Spotlight Stage
Spotlight Stage
A Talk with White labs
11:30 am - 12:00 pm
A Talk with White labs
Spotlight Stage
11:30 am - 12:00 pm

Spotlight Talk
12:30 pm - 1:00 pm
Spotlight Talk

Selling into On-Premise Retail: What to Know, What to Do and How to Plan for the Future
12:30 pm - 1:00 pm
Selling into On-Premise Retail: What to Know, What to Do and How to Plan for the Future
David Macon & John Bryne Firestone Walker
Spotlight Stage
12:30 pm - 1:00 pm

State of California Cannabis
2:15 pm - 2:45 pm
State of California Cannabis
Lori Ajax, California Bureau of Medical Cannabis Regulation
Spotlight Stage
2:15 pm - 2:45 pm

This discussion will provide an overview of California's cannabis state regulatory system and provide an update on the latest developments impacting the California cannabis industry. The next steps in this process for regulations, licensing and enforcement will be highlighted, including implementation issues from the regulator’s point of view.

Spotlight TBA
3:30 pm - 4:00 pm
Spotlight TBA

2:00 pm
2:30 pm
3:00 pm
Friday Afternoon Educational Sessions
Friday Afternoon Educational Sessions
Friday Afternoon Educational Sessions
Breaking down Barriers: Inspiring Women in Leadership Roles
2:00 pm - 3:00 pm
Leadership Track
Breaking down Barriers: Inspiring Women in Leadership Roles
Leadership Track
Alyssa Sager, Crooked Lane Brewing; Virginia Morrison, Second Chance Beer Co.; Blanca Quintero, Firestone Walker; Lynne Weaver, Three Weavers; Jen Jordan, Anchor Brewing
2:00 pm - 3:00 pm
Room 104 B, Long Beach Convention Center

Learn from three leaders in the industry the fundamentals of inclusivity, values of leadership and the importance of encouraging diversity in the beer industry. From three different backgrounds with three different journeys, these women will share insight on culture building and positioning for everyone from the aspiring leader to the executive looking to build a more inclusive community at their brewery. This panel is a collaboration between CCBA and Pink Boots Society.

Howebrewing and Beyond: Fermentation, Maturation, and Creep
2:00 pm - 3:00 pm
Homebrew Track
Howebrewing and Beyond: Fermentation, Maturation, and Creep
Homebrew Track
John Palmer, Author of How to Brew
2:00 pm - 3:00 pm
Room 101 B, Long Beach Convention Center

Fermentation is not done until maturation is done, and there might be some hop creep waiting in the wings to surprise you. Join John Palmer to learn how yeast works and how you can manage them to manage your beer.

Stump the Safety Guy
2:00 pm - 3:00 pm
Safety Track
Stump the Safety Guy
Safety Track
Dan Drown, Drown Consulting
2:00 pm - 3:00 pm
Room 104 A, Long Beach Convention Center

Brewery staff are continually challenged to stay knowledgeable on a zillion regulatory requirements - and Safety is one of the most important regulatory categories. Chances are you don’t know all of the safety requirements necessary to operate your business, or you’ve heard certain things and wonder what you’re supposed to do. Here’s your chance to get answers to those burning safety questions. Safety Dan will provide his discussion of things you probably should know, but probably don’t. Your job is to bring questions and try to “Stump the Safety Guy.”

Meet the Beer Press: Covering a Changing Industry
2:00 pm - 3:00 pm
Meet the Beer Press: Covering a Changing Industry
Sarah Bennett, Long Beach Post
2:00 pm - 3:00 pm
Room 104 C, Long Beach Convention Center

The beer media landscape is growing and diversifying as rapidly as the industry itself. From daily newspapers to hyperlocal blogs to Instagram accounts to brewspapers, there is no shortage of places offering beer news and information. Join this seminar for a candid conversation with the writers actively covering the changing craft-beer communities about their process, the challenges they face and how you can help them tell your story.