Schedule

CCBA’s Fall 2019 Conference Schedule

Please see below the Fall Conference Seminar Schedule (Updated as of Oct. 2)
Download the seminar schedule PDF here

11 am
12 pm
1 pm
2 pm
3 pm
4 pm
5 pm
6 pm
7 pm
8 pm
Sunday, December 8, 2019
Sunday, December 8, 2019
Sunday, December 8, 2019
REGISTRATION OPEN | Open 11:30 AM to 5:30 PM | Sheraton Grand Sacramento Hotel
11:30 am - 5:30 pm
Pick up your badge early!
REGISTRATION OPEN | Open 11:30 AM to 5:30 PM | Sheraton Grand Sacramento Hotel
Pick up your badge early!

CCBA Greater Sacramento Area Brewery Tour |12 -5:00 PM
12:00 pm - 5:00 pm
Brewery Stops include: Moksa Brewing, Crooked Lane Brewing, Knee Deep Brewing, Moonraker Brewing
CCBA Greater Sacramento Area Brewery Tour |12 -5:00 PM
Brewery Stops include: Moksa Brewing, Crooked Lane Brewing, Knee Deep Brewing, Moonraker Brewing

This year at the California Craft Brewers Fall Conference, the CCBA is offering a fun and educational way for conference attendees to see the Sacramento region, visit local breweries and sample some great craft beer. Join us for a tour of FOUR well-known Greater Sacramento Area breweries. The tour starts out in front of the Sheraton Grand Downtown Sacramento at 12pm on Sunday, December 8 and will travel to a few breweries for fun and educational brewery tours. This year, we have expanded the tour from 3 stops to 4, and a small lunch will be provided to all attendees. Brewery Stops include: Moksa, Crooked Lane, Knee Deep, and Moonraker. The tour will return you to the Sheraton at approximately 5:00pm and the Welcome Reception at Drakes: The Barn will follow at 5:30pm. The brewery tour is $60 per guest and is open to 50 conference attendees. Attendees must be at least 21 years old to register and participate.

Welcome Reception at Drake's The Barn | 5:30 PM-7:30 PM | Sponsored by Moss Adams LLP
5:30 pm - 7:30 pm
Join conference attendees for a Welcome Reception
Welcome Reception at Drake's The Barn | 5:30 PM-7:30 PM | Sponsored by Moss Adams LLP
Join conference attendees for a Welcome Reception

Join CCBA staff, conference attendees, speakers, and sponsors at the Sunday Welcome Reception at Drake's The Barn in West Sacramento. Please note: You must be a conference attendee to RSVP and be 21 years old or older. Shuttles will be transporting attendees to the reception begining at 5:15pm at the Sheraton Grand Sacramento Hotel. Address: Drake's The Barn, 985 Riverfront St, West Sacramento, CA 95691 Date/Time: Sunday, December 8, 2019 from 5:30pm-7:30pm For fast check in please BRING YOUR CONFERENCE BADGE to the reception. Badges can be picked up at the Sheraton Grand Sacramento Hotel at registration from 11am-5:30pm on Sunday, Dec. 8


7:30 am
8:00 am
8:30 am
9:00 am
9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
12:30 pm
1:00 pm
1:30 pm
2:00 pm
2:30 pm
3:00 pm
3:30 pm
4:00 pm
4:30 pm
5:00 pm
5:30 pm
6:00 pm
6:30 pm
7:00 pm
7:30 pm
8:00 pm
8:30 pm
Monday, December 9, 2019
Monday, December 9, 2019
Monday, December 9, 2019
REGISTRATION OPEN | Open from 8AM-5PM
7:30 am - 8:00 am
REGISTRATION OPEN | Open from 8AM-5PM

Welcome Breakfast & Tradeshow | 8:00-9:15 AM | Camellia & Gardenia Ballrooms |
8:00 am - 9:15 am
Welcome Breakfast & Tradeshow | 8:00-9:15 AM | Camellia & Gardenia Ballrooms |
8:00 am - 9:15 am
Camellia & Gardenia Ballrooms

CCBA 2019 Legislative Update & Board Introductions | 9:15 AM- 10:20AM |Magnolia Ballroom
9:15 am - 10:20 am
CCBA 2019 Legislative Update & Board Introductions | 9:15 AM- 10:20AM |Magnolia Ballroom
9:15 am - 10:20 am
Magnolia Ballroom
Tom McCormick, CCBA & Chris Walker, Walker Strategies; CCBA Board of Directors

As competition increases in the craft brewing and alcohol beverage industry, the dynamics also change at the State Capitol. Every year bills impacting the privileges to brew and sell beer are introduced and the CCBA is your advocate during the legislative process. Come learn from the CCBA Government Affairs team what bills from the 2019 legislative session will become law, a recap of the major victories and battles from the past year, legislative issues expected going into 2020 and how you can help.

Q&A: Leadership in Action
10:30 am - 11:20 am
Advanced
Q&A: Leadership in Action
Advanced
10:30 am - 11:20 am
Magnolia Ballroom
Craig Rashkis, Farwell & Rashkis
Julian Shrago, Beachwood BBQ & Brewing and Damian Fagan, Almanac Beer Co.

Join this in-depth interview with Craig Rashkis, Julian Shrago, and Damian Fagan as they talk about their experience developing discipline, culture and leadership in their organization. Come hear these brewery principals talk about their experiences and learn how you can build your own skills to bring a higher level of management and leadership to the brewing community and your own business.

Navigating in a Sea of SKUs:  Wholesaler / Supplier Relationships
10:30 am - 11:20 am
Intermediate
Navigating in a Sea of SKUs:  Wholesaler / Supplier Relationships
Intermediate
10:30 am - 11:20 am
Tofanelli Ballroom, 2nd Floor
Moderator: Ashley Pond, Deschutes Brewing Co.
William Culligan, Seismic Brewing Co.; Jennifer Grant, Markstein Sales Co.; Jason Mussetter, Mussetter Distributing; Daniel "Bully" Bollwinkel, North Coast Brewing Co.

In a world with more breweries AND distributor consolidation, what keeps you from being lost in a sea of SKUs? Navigating the supplier/wholesaler relationship can be tedious and intimidating when you're ‘in-house’ with major players. This panel will discuss expectations and keys to success and how to separate yourself from the herd as a valued supplier.

Comparing Souring Microbes: A Review and Study
10:30 am - 11:20 am
Beginner
Comparing Souring Microbes: A Review and Study
Beginner
10:30 am - 11:20 am
Bataglieri Room, 2nd floor
Brittney Berg, Lallemand Brewing

Today, there are plenty of souring options brewers can choose from. From bacteria to wild yeast, and even bio-engineered strains on the market – it can be tough to know what bug will be the best for your brewery and final flavor goals. This presentation will be an informative review of various souring methods and bugs to get the job done. The seminar will finish with a comparative study of seven lactobacillus strains.

I Should Have Done Something Different
11:30 am - 12:20 pm
Intermediate
I Should Have Done Something Different
Intermediate
11:30 am - 12:20 pm
Magnolia Ballroom
Jamil Zainasheff, Heretic Brewing Co.

The brewing business seems simple, brew beer and sell more than you drink. But there are many ways to run your business and the choices we make can dramatically impact our success or failure. In this seminar Heretic Brewing Company's Jamil Zainasheff shares the things that worked and the things that he wishes he had done differently, both inside and outside of the brewery. How did the choices he made impact Heretic? What can you change in your brewery to improve your success?

New California Mandated Responsible Beverage Service Training and how it will affect YOU.
11:30 am - 12:20 pm
All Levels
New California Mandated Responsible Beverage Service Training and how it will affect YOU.
All Levels
11:30 am - 12:20 pm
Tofanelli Room, 2nd Floor
Kevin Ortega, CA ABC

Have you heard about the new California statewide mandate (AB 1221) requiring Responsible Beverage Service training for anyone in your establishment who checks IDs, takes alcoholic beverage orders, or serves or pours alcohol?  Both servers and their managers will be required to complete a Responsible Beverage Service training and pass an ABC administered exam.  Join the California Department of Alcoholic Beverage Control for a discussion about what you can do to be in compliance with the new regulations.

Brewers Beware: The Importance of Wage & Hour Compliance
11:30 am - 12:20 pm
Beginner-Intermediate
Brewers Beware: The Importance of Wage & Hour Compliance
Beginner-Intermediate
11:30 am - 12:20 pm
Bataglieri Room
Steve Rodriguez, OmegaComp HR

California businesses are among the most regulated workplaces in the United States. Faced with wage and hour requirements at the federal level, they also must comply with sticky overlays of state laws and regulations found in the California Labor Code. An employer who fails to comply with these laws can be subject to fines, penalties, damages and lawsuits. Join Human Resources expert, Steve Rodriguez, as he identifies the most critical compliance mistakes and how to avoid them.

Luncheon Key Note Part 1: Do's and Don'ts for Brewing Success
12:20 pm - 1:30 pm
Join the craft beer community for a sit down luncheon and Keynote with Dr. Charlie Bamforth
Luncheon Key Note Part 1: Do's and Don'ts for Brewing Success
Join the craft beer community for a sit down luncheon and Keynote with Dr. Charlie Bamforth
12:20 pm - 1:30 pm
Magnolia Ballroom
Dr. Charlie Bamforth, Sierra Nevada Brewing Co.

There are some things you just won't find in a textbook. Join Charlie Bamforth for a journey through some of the stranger things he has encountered forty-plus years, as an illustration of some of the do's and don'ts in the essential journey to quality assurance. .

Beer Stations & Tradeshow Open
1:40 pm - 3:30 pm
Beer Stations & Tradeshow Open
1:40 pm - 3:30 pm
Camellia & Gardenia Ballrooms

Beer Stations & Tradeshow Open
1:40 pm - 3:30 pm
Beer Stations & Tradeshow Open
1:40 pm - 3:30 pm
Garden Pavilion

Do Not Do This! Top 5 mistakes brewers make in business planning, financing, and employment arenas
1:40 pm - 2:30 pm
Beginner-Intermediate
Do Not Do This! Top 5 mistakes brewers make in business planning, financing, and employment arenas
Beginner-Intermediate
1:40 pm - 2:30 pm
Magnolia Ballroom
Joal Van Parys, Carothers DiSante & Freudenberger; Alyssa Pignati, Knee Deep Brewing Co. and Kris Kennedy, Summit State Bank

A panel of three experts in the brewing, financial, and legal areas will explain the most critical mistakes brewers in planning and managing their business, financing their work, and employing people to help. The panel will be a lively, interactive session that helps every brewer identify and avoid mistakes that could be severe risks for their business and take them away from the thing they love.   

“The Long Tail is Getting Longer: What it means for brands and branding”
1:40 pm - 2:30 pm
Intermediate-Advanced
“The Long Tail is Getting Longer: What it means for brands and branding”
Intermediate-Advanced
1:40 pm - 2:30 pm
Tofanelli Room, 2nd Floor
Mike Kallenberger, Tropos Brand Consulting

The surge in the number of brewpubs and taprooms has put some pressure on more established breweries, but this seminar will make the case that there’s still room for more. Many larger breweries, however, will have to reinforce and maybe even reimagine their brand positioning. The key will be to differentiate your brand using the most appropriate framework for you brewery: neighborhood, state, or regional/national.

Guild Leaders Meeting (Open to Guild staff & Board only)
1:40 pm - 2:30 pm
Guild Leaders Meeting (Open to Guild staff & Board only)
1:40 pm - 2:30 pm
Bataglieri Room, 2nd Floor

Roundtable discussion with California’s regional guild leaders on current projects and initiatives. (Invite only)

Cannabis: Friend or Foe?
2:40 pm - 3:30 pm
All Levels
Cannabis: Friend or Foe?
All Levels
2:40 pm - 3:30 pm
Magnolia Ballroom
Erik Ott, KO Acquisitions; Michael Hayford, CEO Two Roots Brewing Co; Kenny Morrison, CEO VCC Brands

Much has been made about the perceived threat of cannabis taking wallet share from Craft Beer. Is that view shared from the Cannabis industry? A group of leading Cannabis CEOs discuss their feelings about the competition they have with the craft beer industry and offer insights into varies forms of collaboration…or not!.

Financial KPIs (Key Performance Indicators)
2:40 pm - 3:30 pm
Financial KPIs (Key Performance Indicators)
2:40 pm - 3:30 pm
Tofanelli Room
Lou Catalano, MUN CPAs

Developing a system to focus on the few numbers that really matter so you can get back to serving your customers.

Brews & Bites on the Tradeshow Floor
3:30 pm - 5:30 pm
Brews & Bites on the Tradeshow Floor
3:30 pm - 5:30 pm
Camellia & Gardenia Ballrooms

Mentor-is-in Session
3:30 pm - 5:00 pm
Mentor-is-in Session
3:30 pm - 5:00 pm
Compagno Room

Sign-up for one-on-one consultations with your brewing peers in the craft beer industry!

Dinner Reception at Urban Roots Brewing & Smokehouse| 6pm-8pm | Sponsored by Carothers DiSante & Freudenberger
6:00 pm - 8:00 pm
Separately ticketed event
Dinner Reception at Urban Roots Brewing & Smokehouse| 6pm-8pm | Sponsored by Carothers DiSante & Freudenberger
Separately ticketed event
6:00 pm - 8:00 pm
Urban Roots Brewing & Smokehouse

Separately Ticketed event.

Monday, December 9, 2019

7:30 am
8:00 am
8:30 am
9:00 am
9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
12:30 pm
1:00 pm
1:30 pm
2:00 pm
2:30 pm
3:00 pm
Tuesday, Dec. 10, 2019
Tuesday, Dec. 10, 2019
Tuesday, Dec. 10, 2019
REGISTRATION OPEN | Open from 8 AM-2 PM
7:30 am - 8:30 am
REGISTRATION OPEN | Open from 8 AM-2 PM

Coffee & Bagels | 8:00- 9:00 am | Camellia & Gardenia Ballrooms |
8:00 am - 9:00 am
Sponsored By: Capital Corrugated & Carton
Coffee & Bagels | 8:00- 9:00 am | Camellia & Gardenia Ballrooms |
Sponsored By: Capital Corrugated & Carton
8:00 am - 9:00 am
Camellia & Gardenia Ballrooms

Keynote Part 2-Who’s Driving This Flying Umbrella? - US Craft Update| 9-10 AM | Magnolia Ballroom
9:00 am - 10:00 am
General Session
Keynote Part 2-Who’s Driving This Flying Umbrella? - US Craft Update| 9-10 AM | Magnolia Ballroom
General Session
9:00 am - 10:00 am
Magnolia Ballroom
Christopher Shepard, Craft Beer News

The apple cart is officially upset. In this age of disruption, just trying to keep up can feel like a mad dash or wild goose chase. Get grounded with this fast-paced update on the latest beer biz numbers and news, digging into the most important metrics and how they’re shifting due to the latest developments.  

Managing a Team in the Brewing Industry
10:10 am - 11:00 am
Intermediate
Managing a Team in the Brewing Industry
Intermediate
10:10 am - 11:00 am
Magnolia Ballroom
Ken Anthony, Device Brewing Co.; Jeanne Young, Drake's Brewing Co.; Rob Archie, Urban Roots Brewing
Moderator: Leia Bailey, CCBA

What can you do to craft a strong team culture at your brewery? How do you maintain that culture as your brewery grows and you, as an owner or a manger, become more distant from the day-to-day operation? How do you set into practice key ways to control the evolution of your team and make sure you stay true to your vision? Learn from a panel of craft brewers about what they do to manage the vision and execution of team culture.

Small Scale Hop Farming in California
10:10 am - 11:00 am
Intermediate
Small Scale Hop Farming in California
Intermediate
10:10 am - 11:00 am
Tofanelli Room
Moderator: Paul Hawley, FogBelt Brewing Co.
Speakers: Audrianna Basurto, Lagunitas Brewing Co.; Mark Cabrera, Victory Lee Hop Farms and Michael Stevenson, NorCal Hop Growers Alliance

Members of the NorCal Hop Growers Alliance will offer insights on California hops and the history of hop farming in the North Bay Area, the feasibility of starting a small-scale hop farm, and the future of farm to brewery beers.

Advertising 101: Leveraging Video to Promote Your Brand 
10:10 am - 11:00 am
Intermediate
Advertising 101: Leveraging Video to Promote Your Brand 
Intermediate
10:10 am - 11:00 am
Bataglieri Ballroom, 2nd Floor
Rick Cohen, Rocket Science Corp.

Join advertising agency veteran Rick Cohen, one of the creative minds behind Dos Equis’ “Most Interesting Man” campaign, for a chat about how to create video productions that define your brand at any scale. Whether you have a full studio or just a camera phone, you’ll learn about branding, advertising best practices, and what national campaigns get wrong that small business owners can get right. 

New Rules for 2020: The Next Generation of Brand Innovation
11:10 am - 12:00 pm
Intermediate
New Rules for 2020: The Next Generation of Brand Innovation
Intermediate
11:10 am - 12:00 pm
Magnolia Ballroom
Moderator: Brandon Borgel, General Brewing Collective
Speakers: Collin McDonnell, HenHouse Brewing Co. and Oceania Eagan, Blindtiger Design

The beer industry as we knew it is gone. The old ways of building brands just aren’t bearing fruit. It’s time to let go and build sustainable strategies for the next generation. A panel of innovators in the beverage space will talk about how they’re breaking the mold and help to dispel conventional wisdom.

Successfully Choose and Manage the Right Distributor for Your Brand
11:10 am - 12:00 pm
Intermediate-Advanced
Successfully Choose and Manage the Right Distributor for Your Brand
Intermediate-Advanced
11:10 am - 12:00 pm
Tofanelli Room
Marc Martin, Karl Strauss Brewing Co.

Learn how to successfully seek out, qualify, appoint and manage the very best Distributor for your brand. Its critical you select the right route to market for your brand when using Distributors. Giving up a portion of your highly valued margin to a 3rd party distributor should not be taken lightly. Its important you do your homework in advance of choosing a Distributor so that you find the right Partner for your specific business needs and budget. During this session we will discuss researching, interviewing, appointing, and managing Distributors so your brand stands out from the rest of the portfolio. You will walk away with ideas that can be implemented immediately when working with Distributors.

All About Oats: Ingredients and Use in Beer
11:10 am - 12:00 pm
Intermediate
All About Oats: Ingredients and Use in Beer
Intermediate
11:10 am - 12:00 pm
Bataglieri Room, Second Floor
Bob Hansen, Briess Malt & Ingredients Co.

Oats impart unique characteristics to finished beer, from flavor to improved body and mouthfeel to haze. There are a variety of different oat products that can be used by brewers including malted oats, flakes, groats and syrups. Processing difficulties can occur if the characteristics of the product used are not understood or adjusted for. This talk will start with background on oats and how they are processed and finish with a brewing "user’s manual" for the different types of processed oats.

Luncheon & Tradeshow Open
12:00 pm - 1:00 pm
Luncheon & Tradeshow Open
12:00 pm - 1:00 pm
Camellia & Gardenia Ballrooms

Expert-Is in Session
12:00 pm - 1:00 pm
Expert-Is in Session
12:00 pm - 1:00 pm
Compagno Room

Sign-up for one-on-one consultations with experts in the craft beer industry! Experts in the following industries will be available: ABC trade practice, employee benefits, accounting, employment law and more!

ABCs of Selling Beer to Retail
1:00 pm - 1:50 pm
Intermediate
ABCs of Selling Beer to Retail
Intermediate
1:00 pm - 1:50 pm
Magnolia Ballroom
Roger Hanney, Roger A. Hanney & Associates

Learn the ins and outs of ABC laws you need to know to sell beer outside your tasting room. This seminar is ideal for sales reps, sales managers and owners interesting in developing a training program for their sales team to ensure they know the law and lower risk to your organization. Topics covered will range from discounts to retail events to credit law to marketing.

The Right Digital Plan for your Brand
1:00 pm - 1:50 pm
Intermediate
The Right Digital Plan for your Brand
Intermediate
1:00 pm - 1:50 pm
Tofanelli Room
Cambria Griffith, Director of Marketing, Figueroa Mountain Brewing Co.

With so many free and paid digital options available to everyone, where does a small craft brewery even start? Selecting and managing the right combination of channels to work together to carry your message can strengthen your brand and snowball your success. This seminar will cover how to approach your channel mix and improve communication of your brand vision, even on a tight budget and with a small team.

Brewing Up Interest: Organizing Beer Events
2:00 pm - 2:50 pm
Beginner-Intermediate
Brewing Up Interest: Organizing Beer Events
Beginner-Intermediate
2:00 pm - 2:50 pm
Magnolia Ballroom
Moderator: Alyssa Steger, Crooked Lane Brewing Co.
Panelists: Clancy McCrory, Loomis Basin Brewing; Lindsey Nelson, Niche Communications Consulting; Melissa McCann, Queen of Beer Homebrew Competition

Events that bring beer and breweries to the public have become incredibly popular, drawing crowds to try new beers, discover new breweries, and enter beer into competition. In this panel we will discuss how to start events, run them smoothly, and showcase great beer!

Looking Over the Horizon at the Craft Beer industry's Water Supply and Wastewater Discharge Challenges
2:00 pm - 2:50 pm
Intermediate-Advanced
Looking Over the Horizon at the Craft Beer industry's Water Supply and Wastewater Discharge Challenges
Intermediate-Advanced
2:00 pm - 2:50 pm
Tofanelli Room
Dr. Jeffrey Mount, Public Policy Institute of California and Professor Emeritus, UC Davis

The water supply picture is changing in California and much of the semi-arid West, with increasing cost of water, demands for reductions in use and, in some regions, decreasing reliability of supplies.  Change is also coming to wastewater discharge standards, particularly as water conservation concentrates waste streams.  The future is not dire, but it pays to think ahead about these issues in long term business planning. 

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