Schedule

CCBA’s Spring 2019 Conference Schedule

Download the conference schedule pdf here.

11 am
12 pm
1 pm
2 pm
3 pm
4 pm
5 pm
6 pm
7 pm
8 pm
Sunday, May 5, 2019
Sunday, May 5, 2019
Sunday, May 5, 2019
REGISTRATION OPEN | Open 11:00 AM to 5:30 PM | Hilton San Diego Resort & Spa
11:00 am - 1:30 pm
Pick up your badge early!
REGISTRATION OPEN | Open 11:00 AM to 5:30 PM | Hilton San Diego Resort & Spa
Pick up your badge early!

CCBA San Diego Brewery Tour | 1:00 PM-5:00 PM | Sponsored by The Country Malt Group
1:20 pm - 5:00 pm
Brewery Stops include: AleSmith, Bitter Brothers, and Karl Strauss
CCBA San Diego Brewery Tour | 1:00 PM-5:00 PM | Sponsored by The Country Malt Group
Brewery Stops include: AleSmith, Bitter Brothers, and Karl Strauss

The California Craft Brewers Association is offering a fun and educational way for Spring Conference attendees to travel through the San Diego area, visit local breweries and sample some great craft beer produced in the region. Brewery Stops include: AleSmith, Bitter Brothers, and Karl Strauss Join CCBA for a tour of three well-known San Diego County breweries. The tour starts in front of the Hilton San Diego Resort & Spa at 1pm on Sunday, May 5 and will travel to three breweries for fun and educational tours.

Welcome Reception at Stone Liberty Station | 5:30 PM-7:30 PM | Sponsored by Moss Adams LLP
5:30 pm - 7:30 pm
Join conference attendees for a Welcome Reception
Welcome Reception at Stone Liberty Station | 5:30 PM-7:30 PM | Sponsored by Moss Adams LLP
Join conference attendees for a Welcome Reception

Join CCBA staff, conference attendees, speakers, and sponsors at the Sunday Welcome Reception. Attendees must be 21 years old or older to register and participate. Shuttle buses will transport attendees from the Hilton San Diego Resort & Spa to the Stone Liberty Station beginning at 5:15pm. For fast check in please BRING YOUR CONFERENCE BADGE to the reception. Badges can be picked up at the Hilton San Diego at registration from 11am-5:30pm on Sunday, May 5.


7:30 am
8:00 am
8:30 am
9:00 am
9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
12:30 pm
1:00 pm
1:30 pm
2:00 pm
2:30 pm
3:00 pm
3:30 pm
4:00 pm
4:30 pm
5:00 pm
5:30 pm
6:00 pm
6:30 pm
7:00 pm
7:30 pm
8:00 pm
8:30 pm
9:00 pm
9:30 pm
10:00 pm
Monday, May 6, 2019
Monday, May 6, 2019
Monday, May 6, 2019
REGISTRATION OPEN | Open from 8AM-5PM
7:30 am - 8:00 am
REGISTRATION OPEN | Open from 8AM-5PM

Welcome Breakfast & Tradeshow | 8:00-9:15 AM | Garden Pavilion |
8:00 am - 9:15 am
Welcome Breakfast & Tradeshow | 8:00-9:15 AM | Garden Pavilion |
8:00 am - 9:15 am
Garden Pavilion

CCBA 2019 Legislative Update & Board Introductions | 9:15 AM- 10:20AM | Sorrento-Monte Carlo Rooms
9:15 am - 10:20 am
CCBA 2019 Legislative Update & Board Introductions | 9:15 AM- 10:20AM | Sorrento-Monte Carlo Rooms
9:15 am - 10:20 am
Sorrento-Monte Carlo Rooms
Tom McCormick, CCBA & Chris Walker, Walker Strategies; CCBA Board of Directors

Challenges, coalitions and changes in the industry all impact policy discussions at the State Capitol. The CCBA's Government Affairs team is highly engaged throughout the legislative process - speaking with a unified voice on behalf of the California craft brewing industry. Get the rundown on CCBA's legislative activity during the 2019 session, new laws impacting the alcohol beverage industry and an overview of what the association expects in the year ahead.

Tax Planning Tips and Tools to Minimize Your Tax Burden
10:30 am - 11:20 am
Intermediate
Tax Planning Tips and Tools to Minimize Your Tax Burden
Intermediate
10:30 am - 11:20 am
St. Tropez Room
John Urrutia, MUN CPAs

Projections, strategy and planning for financial needs over time.

ABC 102: Regulatory Updates, Enforcement, Priorities and FAQs
10:30 am - 11:20 am
ALL LEVELS
ABC 102: Regulatory Updates, Enforcement, Priorities and FAQs
ALL LEVELS
10:30 am - 11:20 am
Terrazza Ballroom
Lee Riegler, California ABC

How do you legally brew a beer with a retailer? Can you post about beer on social media? What are all the ways your brewery can donate or fundraiser for a nonprofit? What are the general guidelines for working with licensed retailers? Learn about key ABC regulations as they apply to marketing, social media, licensing, sponsorships and much more.

Rapid Sensory Quality Control: New Sensory Methods for Craft Brewers
10:30 am - 11:20 am
Intermediate
Rapid Sensory Quality Control: New Sensory Methods for Craft Brewers
Intermediate
10:30 am - 11:20 am
Marseilles & Porotfino Rooms
Lindsey Barr, Draughtlab LLC

The most important function of any brewery is the production and release of brands that are both free of defects and consistent with their intended flavor profile. This objective requires the application of robust quality assurance methods, but many small craft breweries see their lack of time, money and expertise as insurmountable barriers-to-entry preventing them from building their ideal quality assurance program. Rapid Sensory QC methods will be presented to highlight how the brewing industry can successfully circumvent these common challenges and build a sustainable sensory program.

Business Decisions for Small Scale Brewing
11:30 am - 12:20 pm
Intermediate-Advanced
Business Decisions for Small Scale Brewing
Intermediate-Advanced
11:30 am - 12:20 pm
St. Tropez Room
Moderator: Tomme Arthur, The Lost Abbey/ Port Brewing
Panelists: Doug Constantiner, Societe Brewing; Sam Cappione, Speakeasy; Peter Zien, AleSmith Brewing

Every brewery starts with making great beer and connecting to consumers, but what do you need to pay attention to as your business expenses grow year over year? Where can you be more efficient with your dollars and your resources? How should you assess risk while remaining fiscally responsible? Join this panel discussion to participate in a candid discussion about business best practices.

10 Tools to Build your Marketing System
11:30 am - 12:20 pm
Beginner-Intermediate
10 Tools to Build your Marketing System
Beginner-Intermediate
11:30 am - 12:20 pm
Terrazza Ballroom
Cambria Griffih, Figueroa Mountain Brewing Co.

A marketing plan is a critical piece of any business. As craft brewers, we often find ourselves short on the time, capital, and customization that we need. Set yourself up for success and efficiency with a toolbox specifically curated to build a craft beer marketing system that works. Your size, budget, and growth model may change, but a strong foundation today will let you build an even better tomorrow.

Environmental Compliance 101: A Comprehensive Introduction to Environmental, Health & Safety Requirements and Compliance Strategies 
11:30 am - 12:20 pm
Intermediate
Environmental Compliance 101: A Comprehensive Introduction to Environmental, Health & Safety Requirements and Compliance Strategies 
Intermediate
11:30 am - 12:20 pm
Marseilles & Porotfino Rooms
Bruce Armbruster, JE Compliance Services and Christopher Foster, Esq. , Clark Hill Los Angeles

In this seminar participants will be provided with information regarding priority environmental compliance issues confronting the craft brewing industry. The participants will receive information regarding various environmental, health, and safety regulatory requirements with a discussion of critical compliance issues, practical potential strategies to address them, and a long term forecast of the future regulatory climate. Participants will be given an opportunity to ask questions regarding specific compliance issues they are dealing with.

Luncheon Key Note Part 1: Looking at the Industry By the Numbers
12:20 pm - 1:30 pm
Join the craft beer community for a sit down luncheon and Keynote Part 1: The Apple Doesn’t Fall Far from the Tree: Tracking Craft Trends
Luncheon Key Note Part 1: Looking at the Industry By the Numbers
Join the craft beer community for a sit down luncheon and Keynote Part 1: The Apple Doesn’t Fall Far from the Tree: Tracking Craft Trends
12:20 pm - 1:30 pm
Sorrento-Monte Carlo Rooms
Christopher Shepard, Craft Beer News

Fragmentation in US beer, ushered in by craft, only seems to be picking up speed, creating pockets of growth and contributing to tougher trends all at once. Craft keeps rollin’ but fractures further as new coalitions form, and old lines are redrawn or obliterated. By way of Newton’s three laws of motion, this up-tempo overview of the total beer industry and craft’s shifting place within it will dive deep into the latest data and news developments.

Beer Stations & Tradeshow Open
1:40 pm - 3:30 pm
Beer Stations & Tradeshow Open
1:40 pm - 3:30 pm
Garden Pavilion

Beer Stations & Tradeshow Open
1:40 pm - 3:30 pm
Beer Stations & Tradeshow Open
1:40 pm - 3:30 pm
Garden Pavilion

Perspectives on Managing a Successful Taproom
1:40 pm - 2:30 pm
Intermediate
Perspectives on Managing a Successful Taproom
Intermediate
1:40 pm - 2:30 pm
Sorrento - Monte Carlo Rooms
Moderator: Jim Woods, Woods Beer Co.
Panelists: Lori Nicolini Miller, Berryessa Brewing; Chris Cramer, Karl Strauss Brewing; Sayre Piotrkowski, HenHouse Brewing

How do you create a brand-centric and experience-focused environment for every consumer that walks into your tasting room? What do you set in place to ensure that this experience becomes a part of your brand? How to do you execute on the vision for your brand within the walls of your tasting room? Learn from a panel of your peers how to differentiate and advance the consumer experience at your tasting room.

Yeast Handling: Tips and Techniques
1:40 pm - 2:30 pm
Intermediate-Advanced
Yeast Handling: Tips and Techniques
Intermediate-Advanced
1:40 pm - 2:30 pm
Terrazza Room
Kara Taylor, White Labs

This presentation will discuss yeast handling specific for craft brewers. We will discuss the different methods and best practices of each method and some ideas on how you can implement this in your own brewery.

Case Study: ERP Brewery Management
1:40 pm - 2:30 pm
Beginner - Intermediate
Case Study: ERP Brewery Management
Beginner - Intermediate
1:40 pm - 2:30 pm
Marseilles & Porotfino Rooms
Mike Parker and Kirk Faris, Moss Adams and Andrew Koehring, Seismic Brewing

Join Seismic Brewing Co. and Moss Adams to review specifically how ERP can serve as the single software solution that manages your brewery-based business. This case study review and Q&A session will give your brewery thoughtful recommendations for software integrations at your brewery.

How Has “Craft” Impacted the Beverage Industry?
2:40 pm - 3:30 pm
How Has “Craft” Impacted the Beverage Industry?
2:40 pm - 3:30 pm
St. Tropez Room
JB Shireman, Arlington Capital; Thomas First, Castanea Partners; Elwyn Gladstone, Biggar & Leith

Join a panel of beverage industry experts from wine, spirits and NA to discuss what can be learned from craft’s impact on the beverage industry and what it means for the future. This panel will be moderated by industry consultant, JB Shireman, and include thoughtful forward-thinking conversations for breweries of every size.

Small Business Loan Transactions: Legal and Practical Issues Related to Obtaining and Using Credit Facilities
2:40 pm - 3:30 pm
Intermediate
Small Business Loan Transactions: Legal and Practical Issues Related to Obtaining and Using Credit Facilities
Intermediate
2:40 pm - 3:30 pm
Terrazza Room
Kyle Leingang, Stradling Yocca Carlson & Rauth

Join this seminar for an overview of small business loan options generally available to breweries and, in particular, SBA loans, equipment financings, important loan terms to consider, and the logistical process of obtaining and using loans in a growing business.

Guild Leaders Meeting (Open to Guild staff & Board only)
2:40 pm - 3:30 pm
Guild Leaders Meeting (Open to Guild staff & Board only)
2:40 pm - 3:30 pm
Marseilles & Porotfino Rooms

Roundtable discussion with California’s regional guild leaders on current projects and initiatives. (Invite only)

Brews & Bites on the Tradeshow Floor in the Garden Pavilion
3:30 pm - 5:30 pm
Sponsored by Fisher & Phillips and MacFab Welding
Brews & Bites on the Tradeshow Floor in the Garden Pavilion
Sponsored by Fisher & Phillips and MacFab Welding
3:30 pm - 5:30 pm
Garden Pavilion

Expert is-in Session
3:30 pm - 5:00 pm
Expert is-in Session
3:30 pm - 5:00 pm
Marseilles & Portofino Rooms

Sign-up for one-on-one consultations with experts in the craft beer industry! Experts in the following industries will be available: ABC trade practice, employee benefits, accounting, employment law and more!

Dinner Reception at Societe Brewing Co.| 6pm-8pm | Sponsored by Carothers DiSante & Freudenberger
6:00 pm - 8:00 pm
Separately ticketed event
Dinner Reception at Societe Brewing Co.| 6pm-8pm | Sponsored by Carothers DiSante & Freudenberger
Separately ticketed event
6:00 pm - 8:00 pm
Societe Brewing Co.

Separately Ticketed event. Free shuttles will transport attendees to and from the hotel and Societe Brewing.

SPONSORED EVENT | Pool Lounge Mixer After Party | HOSTED & SPONSORED BY MUN CPAS & LIVE OAK BANK
8:00 pm - 10:00 pm
Craft Beer & Wine Included
SPONSORED EVENT | Pool Lounge Mixer After Party | HOSTED & SPONSORED BY MUN CPAS & LIVE OAK BANK
Craft Beer & Wine Included
8:00 pm - 10:00 pm
Hilton San Diego Resort & Spa Pool Bar & Lounge

Monday, May 6, 2019

7:30 am
8:00 am
8:30 am
9:00 am
9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
12:30 pm
1:00 pm
1:30 pm
2:00 pm
2:30 pm
3:00 pm
Tuesday, May 7, 2019
Tuesday, May 7, 2019
Tuesday, May 7, 2019
REGISTRATION OPEN | Open from 8 AM-1:30 PM
7:30 am - 8:30 am
REGISTRATION OPEN | Open from 8 AM-1:30 PM

Coffee & Bagels | 8:00- 9:00 am | Garden Pavilion |
8:00 am - 9:00 am
Coffee & Bagels | 8:00- 9:00 am | Garden Pavilion |
8:00 am - 9:00 am
Pavilion

Keynote Part 2-Tracking Craft Beer Trends on the Ground| 9-10 AM | Sorrento-Monte Carlo Rooms
9:00 am - 10:00 am
General Session
Keynote Part 2-Tracking Craft Beer Trends on the Ground| 9-10 AM | Sorrento-Monte Carlo Rooms
General Session
9:00 am - 10:00 am
Sorrento - Monte Carlo Rooms
Moderator: Tom McCormick, CCBA
Panelists: Doug Constantiner, Societe Brewing; John Martin, Drakes Brewing; Nico Freccia, 21st Amendment

How has all the developments in the US beer and alcohol beverage market impacted the CA craft beer industry? Join three brewery owners for a candid discussion on the impact of craft’s shifting pace, and the latest data and news developments on the business of craft brewing. This keynote panel will discuss how the analyst's numbers impact real-life practices and decisions made on the ground by brewery owners every day.

Managing a Team in the Brewing Industry
10:10 am - 11:00 am
Intermediate
Managing a Team in the Brewing Industry
Intermediate
10:10 am - 11:00 am
St. Tropez Room
Jack Dyer, Topa Topa Brewing Co.; Virginia Morrison, Second Chance Beer; Colleen Mims, Modern Times

What can you do to craft a strong team culture at your brewery? How do you maintain that culture as your brewery grows and you, as an owner or a manger, become more distant from the day-to-day operation? How do you set into practice key ways to control the evolution of your team and make sure you stay true to your vision? Learn from a panel of craft brewers about what they do to manage the vision and execution of team culture.

Strengthening your Online Presence: Social Media Tips and Tricks
10:10 am - 11:00 am
Beginner-Intermediate
Strengthening your Online Presence: Social Media Tips and Tricks
Beginner-Intermediate
10:10 am - 11:00 am
Terrazza Room
Jemma Wilson, Firestone Walker Brewing Co.

Learn how to level up your online presence through social media! Join this discussion to learn how to IMPROVE your existing social media channels through techniques that gain organic reach. Attendees will also learn how to use paid ads that reach new consumers and what different levels of investment will earn you across social networks.

Critical Safety Practices Breweries Usually Screw Up
10:10 am - 11:00 am
Intermediate -Advanced
Critical Safety Practices Breweries Usually Screw Up
Intermediate -Advanced
10:10 am - 11:00 am
Marseilles & Porotfino Rooms
Dan Drown, Drown Consulting

This session will discuss a handful of the commonly observed safety practices in breweries that are not being done or are incorrectly/inadequately implemented. You may think your brewery has a stellar program but you will find out that several critical safety and regulatory requirements may be missing the mark.

Voices in On-Premise
11:10 am - 12:00 pm
Intermediate
Voices in On-Premise
Intermediate
11:10 am - 12:00 pm
St. Tropez Room
Moderator: Jill Davidson Pizza Port Brewing;
Panelists: Trevor Tyler, Eureka Restaurant Group; Joann Cornejo, Machete Beer House; Matt Raftee, Cheesecake Factory

Learn from a panel of beer buyers in the on-premise space how to work your beer into the taproom line-up.

Spirit Barrel Aging: Processes, Procedures, & Techniques For Small-Scale Programs
11:10 am - 12:00 pm
Intermediate-Advanced
Spirit Barrel Aging: Processes, Procedures, & Techniques For Small-Scale Programs
Intermediate-Advanced
11:10 am - 12:00 pm
Terrazza Room
Julian Shrago, Beachwood Brewing

Learn the processes and techniques Beachwood Brewing uses for its spirit barrel-aged beers, including recipe formulation & blending.

Is the Customer Always Right? How to Navigate Reports of Harassment Involving Customers and other Third Parties
11:10 am - 12:00 pm
Intermediate
Is the Customer Always Right? How to Navigate Reports of Harassment Involving Customers and other Third Parties
Intermediate
11:10 am - 12:00 pm
Marseilles & Porotfino Rooms
Megan Walker & Amy Lessa, Fisher & Phillips LLP

While employers know they are obligated to quash any potential harassment by and among their employees, anti-harassment laws also prohibit harassment by and against third parties, including customers and vendors. Navigating and investigating harassment complaints involving third parties presents its own unique challenges. This solutions-focused session will examine harassment scenarios involving third parties and the relationships between a brewery and its customers and vendors to identify key steps all parties can take to address these types of reports and ensure a harassment-free environment.

Trade show: Beer & Food Stations Open Noon-1pm
12:00 pm - 1:00 pm
Sponsored by HUB International
Trade show: Beer & Food Stations Open Noon-1pm
Sponsored by HUB International
12:00 pm - 1:00 pm
Garden Pavilion

Mentor-Is in Session
12:00 pm - 1:00 pm
Mentor-Is in Session
12:00 pm - 1:00 pm
Marbella and Las Palmas Rooms

Q&A with CCBA’s Government Affairs Team
12:00 pm - 1:00 pm
Q&A with CCBA’s Government Affairs Team
12:00 pm - 1:00 pm
Marseilles/Portofino Rooms
Tom McCormick, CCBA & Chris Walker, Walker Strategies

Join Tom McCormick & CCBA’s Government Affairs team for a conversation & Q&A session regarding CCBA legislation, current issues and the larger political environment at the State Capitol. This forum is a good opportunity to ask questions about current legislative bills, CCBA’s government affairs and advocacy process, why and how legislation is supported or opposed by the industry and the next step on multiple legislative efforts.

Canned Heat: The Rise of the 16oz Small Batch Can
1:00 pm - 1:50 pm
Intermediate
Canned Heat: The Rise of the 16oz Small Batch Can
Intermediate
1:00 pm - 1:50 pm
St. Tropez Room
Sam Gilbert, Temescal Brewing and additional panelists TBA
Panelists: Jen Coyle, Taylor West, Jesse Pine, and Matthew Zirpolo

The times are changing! Look closely at industry trends of the past few years—the proliferation of beer brands, the explosive growth of small breweries, the rise of hazy IPA, the changing demographics of craft beer drinkers—and weaving its way through it all, you'll find a newly-fashionable packaging format: the 16oz can. Sam Gilbert of Temescal Brewing will lead a panel of brewers and vendors at the heart of the recent small batch, one-off can craze in California. Together, they'll explore the shift in demand towards cans, the culture and marketing of 'hype cans', the benefits and challenges of canning as a small brewery, and the future of the trend.

Distribution Contracts: The Beer Industry Pre-Nuptial Agreements
1:00 pm - 1:50 pm
Intermediate
Distribution Contracts: The Beer Industry Pre-Nuptial Agreements
Intermediate
1:00 pm - 1:50 pm
Marseilles & Porotfino Rooms
Eugene Pak, Wendel, Rosen, Black & Dean LLP

Entering into a beer distribution contract is like entering into a pre-nuptial agreement, you want to carefully negotiate the terms -- especially termination of contract -- before signing. This seminar will review key issues to address in a beer distribution contract, and creative ways that a brewery can negotiate less onerous termination provisions, preserve its ability to self-distribute, and otherwise maintain control over its beers.

A Designer and a Lawyer Walk Into a Brewery: A Guided Conversation on Creating and Protecting a Compelling Brand
2:00 pm - 2:50 pm
Intermediate
A Designer and a Lawyer Walk Into a Brewery: A Guided Conversation on Creating and Protecting a Compelling Brand
Intermediate
2:00 pm - 2:50 pm
St. Tropez Room
Aaron Wais and Alesha Dominique, Mitchell Silberberg & Knupp LLP; Isaac Arthur, CODO Design

Breweries face many branding and marketing decisions that can impact their visibility, reputation, and growth. These decisions are also fraught with legal ramifications that must also be considered. Through a moderated discussion, a brewery representative, branding expert, and attorney will explore several contemporary issues, including those arising from pop culture/celebrity-influenced beer names; expanding your distribution into new regions; extending your brand to new products; and protecting elements beyond your brewery and beer names.

D System Keg Valves: Safety and Quality Assurance for your Draft Beer
2:00 pm - 2:50 pm
All Levels
D System Keg Valves: Safety and Quality Assurance for your Draft Beer
All Levels
2:00 pm - 2:50 pm
Marseilles & Porotfino Rooms
Jon Graber, Micromatic

What's going on in your kegs? Learn how to solve the mystery! In this presentation you will learn all about the D System, aka "American Sankey" keg valve - from guidance on safe repair and maintenance techniques, to tips on keg washer interface with D System valves, to overall quality assurance and customer satisfaction for your draft beer. Draft beer quality and customer satisfaction begins with your kegs. Every brewery that owns its kegs should have properly trained staff who know how to safely and effectively inspect and maintain them; kegs are a safe and robust container for beer – until they are not. Kegs require attention and service to keep providing top quality draft beer for your customers.

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