Everything is Changing: State of the Industry Seminar at the California Craft Beer Summit
Don’t miss the opening session at the California Craft Beer Summit at 10 a.m. on Thursday, September 7. Benj Steinman of Beer Marketer’s INSIGHTS will walk through the state of the California craft beer industry in 2017 and beyond.
Between Big Beer’s invasion of the craft turf to the many new “deals” announce over the last few years, the landscape of “craft” has changed. Where is the industry headed? What’s the data show on market share, growth, style trends and tasting rooms? How should this impact business and production for breweries in the year ahead? Is “local” still king? Is volatility the new norm? In an increasingly crowded and competitive market, where can breweries succeed, differentiate and grow?
This session is one of the most critical for your full team – from management to sales – to attend at the 2017 Summit.