Summit Seminar Schedule

Check out the seminar and Tap Talks featured at the 2018 CA Craft Beer Summit Expo:

Thursday, Sept. 6: Third Floor Educational Sessions

8:30 am
9:00 am
9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
12:30 pm
1:00 pm
1:30 pm
2:00 pm
2:30 pm
3:00 pm
Thursday, September 6: Educational Sessions
Thursday, September 6: Educational Sessions
Thursday, September 6: Educational Sessions
CLOSED SESSION: CCBA Brewery Member Meeting
Tom McCormick, CCBA Executive Director & CCBA Board of Directors
8:30 am - 9:20 am
Sacramento Convention Center, 3rd Floor

Brewery members of the California Craft Brewers Association are invited to join association staff and board of directors at a closed-door meeting at the Summit. Hear directly from CCBA leadership on key industry challenges and your association's initiatives to address these challenges. The meeting will end with an open Q&A. Attendees must be a CCBA brewery member to attend.

Opening Session: State of the California Craft Beer Industry
Sponsored by Bank of the West
Bart Watson, Brewers Association
9:30 am - 10:30 am
Room 313-315, Third Floor -Sacramento Convention Center

Join the California Craft Brewers Association and the Brewers Association for a critical session addressing competition, market share, sales and volume growth, data and trends in California and nationwide to keep and eye on and where the industry is headed.

Perspectives on a Changing Retail Environment
Selling Craft Beer Track
Joe Whitney, Sierra Nevada Brewing
10:40 am - 11:30 am
Room 309-310, Third Floor-Sacramento Convention Center

After decades working in marketing, retail sales and growing the industry from the ground-up, Sierra Nevada Brewing Company's Joe Whitney will talk about what the brewing company is doing to adapt to a changing retail environment and what trends in retail sales you should be addressing in your planning and go-to-market strategy meetings.

Creative Licensing: What Can I do With My License
Business of Beer Track
Marco D. Costales Esq., Nossaman LLP
10:40 am - 11:30 am
Room 308, Third Floor- Sacramento Convention Center

Creative Licensing: What Can I do With My License. The alcohol industry is highly regulated by the California Alcohol Beverage Control Act - a legal framework that impacts brewers, wine makers, spirits producers, retailers, distributors and even consumers. As competition increases across market categories, what can you do with your license to stay cutting edge and the go-to source for consumers' discretionary spending.

Mileposts to Excellence
Technical Brewing Track
Dr. Michael Lewis, UC Davis
10:40 am - 11:30 am
Room 307, Third Floor-Sacramento Convention Center

Making beer is a multi-step and technically complex process, but some actions are more consequential to smooth operation and beer quality than others. This talk explores those key points in the process that are most necessary for consistency and excellence, explains what happens at those points and lays out why that is important.

Flavor Training by Cicerone: Brewery Production Off Flavors
Tasting Craft Beer Track
Pat Fahey, Content Director, Cicerone® Certification Program
10:40 am - 11:30 am
Room 306, Third Floor, Sacramento Convention Center

A focus on quality beer is an essential part of operating a successful brewery. In this session, Master Cicerone® Pat Fahey will guide you through a tasting of several common, production-related off flavors while covering formation, control, and prevention of these flavors. Walk away with more knowledge and experience in tasting and testing the beer you brew.

Partnerships: Building Distributor Relationships and Increasing Sales
Selling Craft Beer Track
Moderator: Craig Rashkis, Farwell Rashkis LLP
Panelists: Chris Dunn of Delta Pacific Beverage & Marc Martin of Karl Strauss
11:40 am - 12:30 pm
Room 309-310, Third Floor-Sacramento Convention Center

Title: Partnerships: Building Distributor Relationships and Increasing Sales. As a brewery or distributor working together for 1-3 years the honeymoon phase may be over for one or both of you. How do you come to the table and create goals and marketing strategies that benefit and incentivize both partners? This session is for distributors and brewers looking to get the most out of their relationships, partnerships and sales.

Practical Applications for Sales Data
Business of Beer Track
Christian Miller, Full Glass Research
11:40 am - 12:30 pm
Room 308, Third Floor Sacramento Convention Cneter

Data on what is selling and where can help you focus your marketing efforts, save money and effort and make effective, fact-based sales presentations . This presentation will cover a range of data sources from household purchases across multiple channels to Direct-to-Consumer sales to depletions/wholesale tracking software and analysis. Send your marketing and sales team to this high-level seminar on reading and using sales data for your brewery.

Sour Barrel Managers Q&A
Technical Brewing Track
Moderator: Jay Goodwin, The Rare Barrel
Panelists: Tim Clifford, Sante Adairius; Jeremy Grinkey, Bruery Terruex; Travis Smith, Societe Brewing Co.
11:40 am - 12:30 pm
Rm. 307, Third Floor, Sacramento Convention Center

Some of the top sour and wild beer makers in California are coming together to discuss their programs, best practices, and answer your questions! Please join us and contribute to the ongoing discussion on how to make sour beer better.

Sensory Training: Blind Tasting and Analysis
Tasting Craft Beer Track
Hoby Wedler, Sensepoint Design
11:40 am - 12:30 pm

How much does vision impact taste? Hoby Wedler, blind from birth, will walk you through a sensory tasting of craft beer without using any visuals. Put on a blindfold and smell, taste, and touch craft beer.

Exploring the World of Craft Brewer Exports
Afternoon Session
Steve Parr, Export Development Program Manager, Brewers Association
2:00 pm - 3:00 pm
Third Floor, Sacramento Convention Center

International markets offer a valuable opportunity to diversify sales and grow your business. However, determining whether exporting is a good fit for your brewery and how to get started can be a challenge. Steve Parr will discuss the international market for American craft beer, what resources are available, and common speed bumps encountered by brewers when selling their beer abroad.

TTB Regulations: What You Need to Know About Federal Registration and Requirements
Afternoon Sessions
Vickie Brennan, TTB
2:00 pm - 3:00 pm

Labeling, formulas, records, reports, excise tax reporting and brewers' notices. Come with all your TTB questions to this informative session walking through what you need to know to stay in compliance with TTB guidelines and requirements.

Thursday, Sept 6: Summit Expo Hall Tap Talks & Chef/Brewer Demos

12:00 pm
12:30 pm
1:00 pm
1:30 pm
2:00 pm
2:30 pm
3:00 pm
3:30 pm
4:00 pm
4:30 pm
Tap Talk
Tap Talk
Tap Talk
Through the Haze – A Mind Bending Exploration of the Last 25 Years of Brewing with Richard Norgrove Jr.
1:15 pm - 1:45 pm
Talk Type
Richard Norgrove Jr., Bear Republic Brewing
Tap Talk Stage 1

Richard Norgrove Jr. founded Bear Republic Brewing Company along with his family in 1995. With many stories to tell, jump through the haze as Norgrove reflects on his experiences in the craft brewing industry over the last 25 years and what it means to him to be a brewer today. As a brewery owner, what do you do at year 3, 5, 10, 15, or 20? What is the future of the industry becoming? Sponsored by Capital Corrugated & Carton

A Talk with John Martin
2:35 pm - 3:05 pm
Tap Talk
John Martin, Drakes Brewing
Tap Talk Stage 2

From Jupiter and Triple Rock to Drake’s, John Martin has been in the industry since the 1980s and has learned many lessons and collected many stories along the way. Take a walk in John Martin’s shoes as he talks about the past, present and future of craft beer in CA. Sponsored by Moss Adams.

Summit Keynote: A Talk with Greg Koch
Sponsored by Great Western Malt
3:15 pm - 4:15 pm
Tap Talk
Greg Koch, Stone Brewing
Tap Talk Stage 1

Musings on the craft brewing industry with the co-owner/founder of Stone Brewing Company.

A Talk with White Labs
11:15 am - 11:45 am
Talk Type
Chris White, White Labs
Tap Talk Stage 1

Chris White has been integral in the craft brewing industry for many years, from supplying the key ingredient in beer to evolving White Labs into a leading supplier and innovator in yeast strains and management. Learn from Chris the path he took to build his business and expand the world of yeast.

Chef & Brewer Demos
Chef & Brewer Demos
Chef & Brewer Demos
Chef & Brewer Demo: Taylor's & Device Brewing Co.
12:30 pm - 1:00 pm
Chef: Casey Shideler, Taylor's
Brewer: Ken Anthony, Device Brewing
Chef & Brewer Demos
Food Demo

Chef & Brewer Demo: Mother's & Sante Adairius Rustic Ales
1:55 pm - 2:25 pm
Chef & Brewer Demos
Food Demo

Friday, Sept. 7: Third Floor Educational Sessions

9:00 am
9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
12:30 pm
1:00 pm
1:30 pm
2:00 pm
2:30 pm
3:00 pm
Friday, September 7: Third Floor Educational Sessions
Friday, September 7: Third Floor Educational Sessions
Friday, September 7: Third Floor Educational Sessions
Selling Craft Beer: A Talk with JB Shireman
Selling Craft Beer Track
JB Shireman, Arlington Advisors
9:00 am - 10:00 am
Room 308-310, Third Floor-Sacramento Convention Center

Taproom Success, Uncontrived
Business of Beer Track
Moderator: Blair Anthony Robertson
Panelists: Lori Miller, Berryessa Brewing Co.
9:00 am - 10:00 am
Room 311-313, Third Floor- Sacramento Convention Center

Growing a Sensory Program: Next Steps for Brewpubs to Multiple Breweries
Technical Brewing Track
Meghan Peltz, Sensory Manager Sierra Nevada Brewing
9:00 am - 10:00 am
Room 314-315, Third Floor-Sacramento Convention Center

How robust is your sensory program today? Do you have the techniques to assure quality, conduct research, and support innovation? Regardless of size, sensory is one of the most important tools that a brewery can posses. This talk will be focused on techniques that any brewery can implement to improve upon quality assurance protocols with the people and processes they already have in place. Building upon that foundation, we will also cover sensory testing methodologies that can be used to conduct research and support innovation to take your sensory program to the next level.

How to Talk about Beer and Food Pairings
Tasting Craft Beer Track
Bill "Dr. Bill" Sysak, Wild Barrel Brewing
9:00 am - 10:00 am
Room 306-307, Third Floor, Sacramento Convention Center

Pairing food and beer is a beautiful adventure for all chefs, brewers and especially for enthusiasts. In this session learn how to talk about the pairing of beer and food, highlight flavors and taste some beers and bites together. This hands-on class is perfect for everyone who wants to improve their service at their restaurant or brewpub or learn how to pair better at home! SPONSORED BY: San Diego State University's Business of Craft Beer Program

Marketing Your Brand and Increasing Beer Sales
Selling Craft Beer Track
Mark Weslar, Karl Strauss Brewing
10:10 am - 11:10 am
Room 308-310, Third Floor Sacramento Convention Center

How do you grow a beer brand from the ground up? How do you create a marketing plan that sticks and stands out in today's competitive marketplace? Learn from the CMO of Karl Strauss his checklist for launching new beer brands, adapting old beer brands and building sales.

How to Prepare for Growth with Strong Financial Planning
Business of Beer Track
Chris Sarette, CFO Modern Times Beer
10:10 am - 11:10 am
Room 311-313, Third Floor Sacramento Convention Center

Growth leads to better revenues, revenues come from more growth, but how do you plan to achieve growth and revenue without solid financial planning? Learn from the CFO of a California brewery that has quickly tripled in production and sales volume about the numbers they crunched to get from A to B and take hope key tips to build your own financial planning model.

Ancient Nordic Beer Styles - Sahti & Shoduchøl
Technical Brewing Track
Josh Cody, Colorado Malting
10:10 am - 11:10 am
Room 314-315, Third Floor Sacramento Convention Center

Learn the history and process of making these ancient, undiscovered beer styles.

A Brief History of Beer Trends  
Tasting Craft Beer Track
Mike Moore
10:10 am - 11:10 am
Room 306-307, Third Floor Sacramento Convention Center

European styles morph into US styles. History of kolsch started and how it moved to the CA beer market/consumer, how it has changed into a more blonde ale and now back to what Europeans drink.

Take Your Homebrewed Beer from Good to Great
Afternoon Sessions
Jamil Zainasheff, Heretic Brewing
2:00 pm - 3:00 pm
Third Floor, Sacramento Convention Center

So you started homebrewing? Learn from esteemed homebrewer Jamil Zainasheff how to take your hobby to the next level and advance the quality of your homebrewed beer. From hobbyist to breweries-in-planning, this seminar will provide tips to help every brewer take their beer from good to great.

Beer and Cannabis – What you Can & Can’t Do
Afternoon Sessions
Alva Mather, Law Firm of DLA Piper
2:00 pm - 3:00 pm
Third Floor, Sacramento Convention Center

The legalization of recreational cannabis in California has opened up new opportunities – and risks. The conflicting federal and state regulations add confusion and complexity, even when brewing with non-THC ingredients such as CBD oils and hemp. This seminar will explore the latest regulations in licensing, brewing and marketing and advertising as it relates to brewing and cannabis.

Sustainability Roundtable: Water Re-use
Afternoon Sessions
Cheri Chastain, Sierra Nevada; Kirsten James, Ceres Inc.; Peter Kruger, Bear Republic
2:00 pm - 3:00 pm

Sit at a roundtable of brewers and efficiency experts as they discuss best practices, policy solutions, low-budget alternatives and cost-saving tricks for launching efficiency measures at your brewery today and ensuring sustainable water supplies.

Friday, Sept 7: Summit Expo Hall Tap Talks & Chef/Brewer Demos

11:15 am
11:45 am
12:15 pm
12:45 pm
1:15 pm
1:45 pm
2:15 pm
2:45 pm
3:15 pm
3:45 pm
4:15 pm
4:45 pm
5:15 pm
Tap Talk
Tap Talk
Tap Talk
The Distinguishing Characteristics of California Craft Malt
12:00 pm - 12:30 pm
Tap Talk
Ron Silberstein, Founder Admiral Maltings & Nile Zacherle of Mad Fritz
Tap Talk Stage 2

Why should you invest in California craft malt? What distinguishing characteristics set craft malt apart? How will the use of craft malt impact your final product? Learn from two brewery owners that celebrate craft malts in their breweries how they partner with California farmers to source quality, local grain to produce freshly kilned, hand-crafted malt and why it matters in the innovative world of craft beer. Nile Zacherle founded Mad Fritz Brewery & Matlhouse and Ron Silberstein founded ThirstyBear Organic Brewery and Admiral Maltings.

Beers and a Briefing on the Independent Craft Brewer Seal
1:15 pm - 1:45 pm
Tap Talk
Julia Herz, Brewers Association
Tap Talk Stage 1

Sip and soak in the latest from the Brewers Association on the independent beer movement and more with a briefing from Julia Herz, Craft Beer Program Director.

Expanding Your Business Creatively with Mikkeller
2:45 pm - 3:15 pm
Tap Talk
Mikkel Borg Bjergsø & Jacob Gram Alsing, Mikkeller
Tap Talk Stage 2

Mikkeller is a brewery with a large range of businesses under the company umbrella - from beer to bars, shops, restaurants, beer festivals, music festivals, running clubs, chocolate, clothing brand, wine etc. With a presence all over the world, Mikkel and Jacob will share key insights on brand and business development for breweries looking to expand their reach. SPONSORED BY: Mitchell Silberberg & Knupp LLP

A Talk with Dr. Charlie Bamforth
3:30 pm - 4:00 pm
Tap Talk
Dr. Charlie Bamforth, UC Davis
Tap Talk Stage 1

The global brewing industry has long been one of convivial mutual support – at least at the technical level if not in the cut throat realm of sales and marketing. From his more than forty years in the business, The Pope of Foam recounts lessons learned from fun-filled days alongside remarkable characters throughout the world of beer.

Chef & Brewer Demos
Chef & Brewer Demos
Chef & Brewer Demos
Chef & Brewer Demo
11:15 am - 11:45 am
 
Chef & Brewer Demos
Food Demo

Chef & Brewer Demo with Chef Patrick Mulvaney
2:00 pm - 2:30 pm
Chef Patrick Mulvaney, Mulvaney's B&L
Chef & Brewer Demos
Food Demo

Chef & Brewer Demo
4:15 pm - 4:45 pm
Chef & Brewer Demos
Food Demo