Summit 2017 Seminar Schedule

Click on each event for more information:

Thursday, Sept. 7: Morning Educational Sessions

9:00 am
9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
Thursday, September 7: Educational Sessions
Thursday, September 7: Educational Sessions
Thursday, September 7: Educational Sessions
CLOSED SESSION: CCBA Voting Brewery Members Meeting
CCBA Board of Directors
9:00 am - 9:50 am
Sacramento Convention Center, 3rd Floor

Voting Brewery Members of the California Craft Brewers Association are invited to join association staff and board of directors at a closed meeting at the Summit. At this meeting you will hear directly from CCBA leadership on the key challenges within the industry and the initiatives the association is planning over the coming year. The meeting will end with an open Q&A for members to ask questions about the association’s successes, the changes in the industry and CCBA’s goals for 2018 and beyond. Attendees MUST have “Voting Brewery Member” listed on their badge to attend.

Opening Session: State of the California Craft Beer Industry
Benj Steinman, Beer Marketer's Insights
10:00 am - 11:00 am
Room 313-315, Third Floor -Sacramento Convention Center

Where is the industry headed? In an increasingly crowded and competitive market, where can breweries succeed, differentiate and grow? Join the editor of Beer Marketer's INSIGHTS for a look into the data and trends that will impact your capacity planning and business development in the years ahead. This session is one of the most critical for your full team - from management to sales - to attend at the 2017 Summit.

Cannabis and Beer
Lori Ajax, Chief of California Bureau of Medical Cannabis Regulation
Room 308, Third Floor-Sacramento Convention Center

How will the legalization of cannabis in California impact you and your brewery? Will ownership in a beer manufacturers license preclude ownership in any of the many cannabis licenses? Will cannabis be a part of the beer distribution network? Learn from the source how the regulatory agency for marijuana plans to address the nexus between beer and cannabis and what you can do to prepare for the potential issues that may come into play with the legalization of adult use and sales beginning January 1.

The Next Adventure: Starting a New Brewery in Today's Changing Industry
Moderator: Lynne Weaver, Three Weavers Brewing Co.
Panelists: Brian Rauso, Green Cheek Beer; Ryan Fillipini, Common Space; Peter Hoey, Urban Roots
11:10 am - 12:00 pm
Room 309, Third Floor- Sacramento Convention Center

After working in the craft brewing industry for 5-20 years, three industry members are taking on a new adventure: starting their own brewery. Learn from three very different start-up models how they established business plans, planned locations and mapped out their path to starting a brewery.

Ask the Brewmaster
Jay Goodwin, The Rare Barrel; Laura Ulrich, Stone Brewing Co.; Richard Norgrove, Jr. Bear Republic Brewing
Moderator: Ken Anthony, Device Brewing Co.
11:10 am - 12:00 pm
Room 306, Third Floor-Sacramento Convention Center

Looking to build your brewing skills by learning from the best? Join brewers from Bear Republic, Stone Brewing and the Rare Barrel for an interactive, Q&A session on mistakes they've made, innovation they've pursued and how you can improve brewing techniques, research and development at your brewery.


Thursday, Sept 7: Summit Expo Hall Tap Talks & Chef/Brewer Demos

12:15 pm
12:45 pm
1:15 pm
1:45 pm
2:15 pm
2:45 pm
3:15 pm
3:45 pm
4:15 pm
4:45 pm
Tap Talk
Tap Talk
Tap Talk
All Beer is Chick Beer: Women & the Craft Beer Industry
1:15 pm - 1:45 pm
Tap Talk
Rachael Akin, Benchmark Brewing
Tap Talk Stage 1

Women are making strides toward gender equality in the beer industry, as professionals and consumers. Join Rachael Akin of Benchmark Brewing Company as she talks about diversity and the hurdles women face from beer labels to management and hiring.

California, Texas and Jester King Brewing Co.
2:15 pm - 2:45 pm
Tap Talk
Averie Swanson, Head Brewer Jester King Brewery
Moderator: Jay Goodwin, The Rare Barrel
Tap Talk Stage 2

Jester King Brewing Company has made their mark on Texas, but on occasion you can find their beers around California. Averie Swanson, head brewer for Jester King, cut her teeth in the California craft brewing industry and shares how the West Coast trends has shaped innovation out-of-state.

A Talk with David Walker
3:45 pm - 4:15 pm
Tap Talk
David Walker, Firestone Walker Brewing Co.
Tap Talk Stage 1

Join "the Lion" of Firestone Walker for a candid discussion on the changing beer market, the success of 805, the building of a new facility and how the Central Coast brewery has managed to maintain growth in a competitive market.

Bringing Malting Back to California
11:15 am - 11:45 am
Talk Type
Ron Silberstien, ThirstyBear Brewing Co.; Dave McLean, Magnolia Brewing Co.; Curtis Davenport, and Peter Hoey, BSG CraftBrewing
Tap Talk Stage 1

Malting has early roots in San Francisco. Prior to the Prohibition, it was a thriving industry that used California grown barley to produce most of the malt used by California breweries. Join a group of Bay Area craft brewers and maltsters to discuss the research, history and techniques needed to bring barley production and malting back to California. Learn more about the national craft malting phenomenon, and how local production can help craft brewers differentiate California as the next frontier.

The Story Behind 21st Amendment Brewery
11:55 am - 12:25 pm
Tap Talk
Nico Freccia & Shaun O’Sullivan, Co-Owners of 21st Amendment Brewery
Tap Talk Stage 2

Join the owners of 21st Amendment Brewery as they tell the story of their early days in beer, the founding of the brewery, the origins of the name, the start of a line of successful “canned” craft beer and the growth to a brewery with full scale distribution and a strong identity in the heart and community of San Francisco.

Chef & Brewer Demos
Chef & Brewer Demos
Chef & Brewer Demos
Saison and Chèvre
12:30 pm - 1:00 pm
 
Chef & Brewer Demos
Food Demo

Join Pangaea Bier Café of Sacramento and Sante Adairius Rustic Ales of Santa Cruz for a pairing of goat cheese and saison. Chef: Pangaea Bier Café Beer Pairing: Sante Adairius Rustic Ales

Sponsored Demo: Amoretti
1:45 pm - 2:15 pm
Chef & Brewer Demos
Food Demo

Craft Purees specifically, are a super concentrated, filtered and shelf stable way to customize your beer flavor with simplicity and ease. Simply add 1-3 fl.oz/gallon of the Craft Puree either to the fermentation tank or purge directly into keg. Also available in pump dispensed bottle to be used in tap room setting to flavor a glass at a time. Simply pump, pour & serve.

Lamb, Bourbon and Barrel Aging
3:00 pm - 3:30 pm
Chef Hanis Cavin
Chef & Brewer Demos
Food Demo

Enjoy a taste sensation when Chef Hanis pairs his dynamic flavor profiles with the bold and innovative beer from Modern Times brewery Food: lamb croquette / fig jam / harissa drizzle / herb puree. Beer: Bourbon Barrel aged Monsters Park w/ vanilla. Chef: Hanis Cavin, Carnitas Snack Shack Brewery: Modern Times Beer


Friday, Sept. 8: Morning Educational Sessions

9:00 am
9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
Selling Craft Beer
Selling Craft Beer
Selling Craft Beer
Craft Beer and "Top Shelf" Sales Strategies
David Macon, Firestone Walker Brewing Co.
9:00 am - 10:00 am
Room 308-310, Third Floor-Sacramento Convention Center

There is nothing "new" about craft beer. Bold, full flavors and innovation is here to stay, but how does that translate into grocery? Join Firestone Walker's director of sales as he walks through the strategies that he has employed to build brands, educate consumers (and retailers) and sell more beer.

Marketing & Branding: Differentiation in a Competitive Market
Julia Herz, Brewers Association
10:10 am - 11:10 am

Join Julia Herz, Craft Beer Program Director at the Brewers Association and Publisher of CraftBeer.com, as she provides practical tips on how to build your brand, earn customers and influence beer lovers. In this session she’ll cover everything from marketing 101, social media strategies, successful practices used by multiple craft brewers and how to ensure you gain top of mind awareness in a busy beverage world.

Tasting Craft Beer Track
Tasting Craft Beer Track
Tasting Craft Beer Track
Sensory Workshop: Hop Essential Oils
Limited Spaces Available
Speaker: Pat Fahey, Cicerone Program
9:00 am - 10:00 am
Room 306-307, Third Floor-Sacramento Convention Center

With the booming popularity of IPA and new hop varieties, brewers are more interested in understanding hop flavor and aroma than ever. In this session, we'll taste several of the key essential oils that drive hop flavor and learn a bit about basic hop aroma chemistry along the way!

Tasting Tour through Craft Beer
Limited Spaces Available
Mike Moore, Tastemoore
10:10 am - 11:10 am
Room 306-307, Third Floor-Sacramento Convention Center

Taste your way through the history of beer styles and learn about how California beers have changed the palate of the world's beer lovers.

Business of Beer
Business of Beer
Business of Beer
California Craft Brewing Industry Compensation Study
Jim Finkelstein, CEO & President of FutureSense LLC
9:00 am - 10:00 am
Room 311-313, Third Floor-Sacramento Convention Center

As competition increases and breweries continue to grow, change, and consolidate, the need to attract, motivate, and retain higher and better talent increases as well. This requires strategic, forward thinking by breweries to ensure that their company is successful.Join CEO & President Jim Finkelstein of FutureSense, LLC - CCBA Partner - for a first look at the 2017 California Craft Brewing Industry Compensation Study, scheduled to be released following the Summit. Jim will share proven, real-world compensation strategies for the brewing industry, key study metrics, and industry trends. The study includes compensation data tailored towards craft brewing industry jobs and includes human resource metrics, sales compensation metrics, as well as benefit and incentive data.

State of the California ABC
Matthew Botting and Joseph McCollough, California ABC
10:10 am - 11:10 am
Room 311-313, Third Floor-Sacramento Convention Center

The craft brewing industry is regulated by the California Alcoholic Beverage Control Act – the legal framework that impacts brewers, distributors, retailers and even consumers. Join key staff from the Alcohol Beverage Control as they discuss how the Department interprets the law, how they enforce it and what you can expect from the year ahead including top industry issues the ABC is addressing in 2017 and beyond.

Technical Track
Technical Track
Technical Track
Quality and the Future of Craft Beer
Dr. Michael Lewis, UC Davis and Mark Ruedrich
9:00 am - 10:00 am
Room 314-315, Third Floor-Sacramento Convention Center

There is one common denominator in the success of a craft beer brand: consistent quality. Quality and quality control is a complex equation that must be finely tuned at all times. For the craft beer industry to thrive and grow, all brewers must commit to an insistence on quality. This panel of esteemed industry veterans will discuss how quality can become intrinsic in your day-to-day operations.

Research that Improves Everyday Brewing
Joe Williams, UC Davis
10:10 am - 11:10 am
Sacramento Convention Center, 3rd Floor

Research, development, innovation -- these are words we hear often in the brewing industry. But how can you harness the power of scholarly research to build new, flavorful beers that meet the demands of consumer taste? Join PhD researcher, Joe Williams, as he walks through how you can use data in a way that will directly impact your innovation, R&D and brewing techniques.

Distributor Meet & Greet
Distributor Meet & Greet
Distributor Meet & Greet
Distributor Session
9:00 am - 12:00 pm
Sacramento Convention Center, 3rd Floor

The Summit’s Meet the Distributors Session provide a walk-up opportunity for brewers to meet and discuss business decisions with potential distributor partners. This session will be on Friday, from 9-Noon, on the 3rd floor of the Convention Center. Participating Distributors Include: DBI Beverage Inc, Markstein Beverage Co., Mussetter, Advance Beverage and Wine Warehouse


Friday, Sept 8: Summit Expo Hall Tap Talks & Chef/Brewer Demos

11:15 am
11:45 am
12:15 pm
12:45 pm
1:15 pm
1:45 pm
2:15 pm
2:45 pm
3:15 pm
3:45 pm
4:15 pm
4:45 pm
5:15 pm
Tap Talk
Tap Talk
Tap Talk
A Talk with White Labs
11:15 am - 11:45 am
Talk Type
Chris White, White Labs
Tap Talk Stage 1

Chris White has been integral in the craft brewing industry for many years, from supplying the key ingredient in beer to evolving White Labs into a leading supplier and innovator in yeast strains and management. Learn from Chris the path he took to build his business and expand the world of yeast.

The Next Step for California Craft Malting
12:45 pm - 1:15 pm
Tap Talk
Ron Silberstein, ThirstyBear Organic Brewery
Tap Talk Stage 2

Admiral Maltings is the first of its kind — not just in Alameda, but in all of California. The project was launched by a two Bay Area brewers and a farmer/maltster to create a local alternative to the industrial malt used in breweries and distilleries. Admiral Maltings’ goal is to foster access between and build a community of farmers, maltsters and brewers. Admiral Maltings started its first batch of malt in August. One of the founders, Ron Silberstein founder of ThirstyBear Organic Brewery, will discuss the challenges, vision and next steps for the craft malting company and the industry as a whole.

Why History Matters: A Talk with Charlie Papazian
1:30 pm - 2:00 pm
Tap Talk
Charlie Papazian, Brewers Association
Tap Talk Stage 1

Join the patriarch of the craft brewing movement, Charlie Papazian, as he walks through a historical research project launched to preserve the legacy of the craft brewing revolution. Charlie will discuss how the lessons learned from craft brewing pioneers are relevant to the success of today’s changing industry.

A Talk with Ken Grossman
2:45 pm - 3:15 pm
Tap Talk
Ken Grossman, Sierra Nevada Brewing Co.
Tap Talk Stage 1

Ken Grossman, founder of Sierra Nevada Brewing Company, will share his insight on how the industry has changed, the challenges he sees on the horizon and how Sierra Nevada continues to evolve with the craft beer community.

The Golden Beer State - Craft Beer in California
3:30 pm - 4:00 pm
Tap Talk
Jacob Appelsmith, CA ABC
Tap Talk Stage 2

Craft beer was born in California. The state has more breweries, more craft beer innovation and brewing learning centers than any other state in the country. The craft brewing industry is yet another example of what sets California apart -- and makes this the Golden State.

Chef & Brewer Demos
Chef & Brewer Demos
Chef & Brewer Demos
Beers & Brunch
12:00 pm - 12:30 pm
Chef Bruce Paton
Chef & Brewer Demos
Food Demo

Cooking a Better Community by Brewing a Better Tomorrow
2:00 pm - 2:30 pm
Chef & Brewer Demos
Food Demo

Join Sacramento-based chef and brewer as they talk about the importance of community in the brewing and cooking cultures. Taste a beer and food pairing crafted by Sactown Union and Mulvaney’s B&L that highlights the passion of the California, beer and food families.

Putting "India" In IPA
4:15 pm - 4:45 pm
Chef & Brewer Demos
Food Demo

England has historically been a hub for multicultural food styles, flavors and origins. Tapping into his English roots, Chef Oliver Ridgeway prepared a classic Indian dish to bring out the flavor of a modern IPA from Bike Dog Brewing Co. Hear from Bike Dog’s AJ Tendick and Chef Ridgeway about the history of the West Coast IPA and its synergy with spices from across the globe.