Summit 2017 Seminar Schedule

Click on each event for more information:

Thursday, Sept. 7: Morning Educational Sessions

9:00 am
9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
Thursday, September 7: Educational Sessions
Thursday, September 7: Educational Sessions
Thursday, September 7: Educational Sessions
CCBA Closed Door Members Meeting
 
9:00 am - 9:50 am
Sacramento Convention Center, 3rd Floor

Opening Session: State of the California Craft Beer Industry
Benj Steinman, Beer Marketer's Insights
10:00 am - 11:00 am
Sacramento Convention Center, 3rd Floor

Where is the industry headed? In an increasingly crowded and competitive market, where can breweries succeed, differentiate and grow? Join the editor of Beer Marketer's Insight for a look into the data and trends that will impact your capcity planning and business development in the years ahead. This session is one of the most critical for your team - from management to sales - to attend at the 2017 Summit.

Evaluating Sales and Marketing Strategies by the Data
Dan Wandel, Senior Vice President, Beverage Alcohol Market Insights Group, IRI
11:10 am - 12:00 pm
Sacramento Convention Center, 3rd Floor

National market research company, IRI, will share specific consumer and retail sales data to help you plan your volume, trend and growth in California. Take a look at the year to date trends and key metrics for the year ahead to plan your sales strategy and market development.

Marijuana and Beer
Lori Ajax, Chief of California Bureau of Medical Cannabis Regulation
Sacramento Convention Center, 3rd Floor

How will the legalization of cannabis in California impact you and your brewery? Will ownership in a beer manufacturers license preclude ownership in any of the many cannabis licenses? Will cannabis be a part of the beer distribution network? Learn from the source how the regulatory agency for marijuana plans to address the nexus between beer and cannabis and what you can do to prepare for the potential issues that may come into play with the legalization of adult use and sales beginning January 1.

The Next Adventure: Starting a New Brewery in Today's Changing Industry
Moderator: Lynne Weaver, Three Weavers Brewing Co.
Panelists: Brian Rauso, Green Cheeks Beer; Ryan Fillipini, Common Space; Peter Hoey, Urban Roots
11:10 am - 12:00 pm
Sacramento Convention Center, Third Floor

After working in the craft brewing industry for 5-20 years, three industry members are taking on a new adventure: starting their own brewery. Learn from three very different start-up models how they established business plans, planned locations and mapped out their path to starting a brewery.

Ask the Brewmaster
Jay Goodwin, The Rare Barrel; Laura Ulrich, Stone Brewing Co.; Richard Norgrove, Jr. Bear Republic Brewing
11:10 am - 12:00 pm
Sacramento Convention Center, Third Floor

Looking to build your brewing skills by learning from the best? Join brewers from Bear Republic, Stone Brewing and the Rare Barrel for an interactive, Q&A session on mistakes they've made, innovation they've pursued and how you can improve brewing techniques, research and development at your brewery.


Thursday, Sept 7: Summit Expo Hall Tap Talks & Chef/Brewer Demos

12:15 pm
12:45 pm
1:15 pm
1:45 pm
2:15 pm
2:45 pm
3:15 pm
3:45 pm
4:15 pm
4:45 pm
Tap Talk
Tap Talk
Tap Talk
Women & the Craft Beer Industry
1:15 pm - 1:45 pm
Tap Talk
Rachel Akin, Benchmark Brewing
Tap Talk Stage 1

Men still outnumber women in the beer industry, but that is slowly changing. Join Rachel Akin of Benchmark Brewing Company as she talks about diversity in the beer industry, from beer labels to management to hiring.

California, Texas and Jester King Brewing Co.
2:15 pm - 2:45 pm
Tap Talk
Averie Swanson, Head Brewer Jester King Brewery
Tap Talk Stage 2

Jester King Brewing Company has made their mark on Texas, but on occasion you can find their beers around California. Averie Swanson, head brewer for Jester King, cut her teeth in the California craft brewing industry and shares how the West Coast trends has shaped innovation out-of-state.

A Talk with David Walker
3:45 pm - 4:15 pm
Tap Talk
David Walker, Firestone Walker Brewing Co.
Tap Talk Stage 1

Join "the Lion" of Firestone Walker for a candid discussion on the changing beer market, the success of 805, the building of a new facility and how the Central Coast brewery has managed to maintain rapid growth in a competitive market.

Bringing Malting Back to California
11:15 am - 11:45 am
Talk Type
Ron Silberstien, ThirstyBear Brewing Co.; Dave McLean, Magnolia Brewing Co.; Curtis Davenport, and Peter Hoey, BSG CraftBrewing
Tap Talk Stage 1

Malting has early roots in San Francisco. Prior to the Prohibition, it was a thriving industry that used California grown barley to produce most of the malt used by California breweries. Join a group of Bay Area craft brewers and maltsters to discuss the research, history and techniques needed to bring barley production and malting back to California. Learn more about the national craft malting phenomenon, and how local production can help craft brewers differentiate California as the next frontier.

The Story Behind 21st Amendment Brewery
11:55 am - 12:25 pm
Tap Talk
Nico Freccia & Shaun O’Sullivan, Co-Owners of 21st Amendment Brewery
Tap Talk Stage 2

Join the owners of 21st Amendment Brewery as they tell the story of their early days in beer, the founding of the brewery, the origins of the name, the start of a line of successful “canned” craft beer and the growth to a brewery with full scale distribution and a strong identity in the heart and community of San Francisco.

Chef & Brewer Demos
Chef & Brewer Demos
Chef & Brewer Demos
Chef Bruce Patton
12:30 pm - 1:00 pm
Chef Bruce Patton
Chef & Brewer Demos
Food Demo

Sponsored Demo: Amoretti
1:45 pm - 2:15 pm
Chef & Brewer Demos
Food Demo

Chef & Brewer Demo
3:00 pm - 3:30 pm
Chef & Brewer Demos
Food Demo


Friday, Sept. 8: Morning Educational Sessions

9:00 am
9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
Selling Craft Beer
Selling Craft Beer
Selling Craft Beer
Craft Beer and "Top Shelf" Sales Strategies
David Macon, Firestone Walker Brewing Co.
9:00 am - 10:00 am
Sacramento Convention Center, 3rd Floor

There is nothing "new" about craft beer. Bold, full flavors and innovation is here to stay, but how does that translate into grocery? Join Firestone Walker's director of sales as he walks through the strategies that he has employed to build brands, educate consumers (and retailers) and sell more beer.

Marketing & Branding: Differentiation in a Competitive Market
Julia Herz, Brewers Association
10:10 am - 11:10 am

Join Julia Herz, Craft Beer Program Director at the Brewers Association and Publisher of CraftBeer.com, as she provides practical tips on how to build your brand, earn customers and influence beer lovers. In this session she’ll cover everything from marketing 101, social media strategies, successful practices used by multiple craft brewers and how to ensure you gain top of mind awareness in a busy beverage world.

Tasting Craft Beer Track
Tasting Craft Beer Track
Tasting Craft Beer Track
Tasting Tour through Craft Beer
Limited Spaces Available
Speaker: Mike Moore
9:00 am - 10:00 am
Sacramento Convention Center, 3rd Floor

Taste your way through the history of beer styles and learn about how California beers have changed the palate of the world's beer lovers.

Sensory Training: Blind Tasting and Analysis
Limited Spaces Available
Hoby Welder
10:10 am - 11:10 am
Sacramento Convention Center, 3rd Floor

How much does vision impact taste? Hoby Welder, blind from birth, will walk you through a sensory tasting of craft beer without using any visuals. Put on a blindfold and smell, taste, and touch craft beer.

Business of Beer
Business of Beer
Business of Beer
California Craft Brewing Industry Compensation Study
Jim Finkelstein, CEO & President of FutureSense LLC
9:00 am - 10:00 am
Sacramento Convention Center, 3rd Floor

As competition increases and breweries continue to grow, change, and consolidate, the need to attract, motivate, and retain higher and better talent increases as well. This requires strategic, forward thinking by breweries to ensure that their company is successful.Join CEO & President Jim Finkelstein of FutureSense, LLC - CCBA Partner - for a first look at the 2017 California Craft Brewing Industry Compensation Study, scheduled to be released following the Summit. Jim will share proven, real-world compensation strategies for the brewing industry, key study metrics, and industry trends. The study includes compensation data tailored towards craft brewing industry jobs and includes human resource metrics, sales compensation metrics, as well as benefit and incentive data.

State of the California ABC
Matthew Botting and Joseph McCollough, California ABC
10:10 am - 11:10 am
Sacramento Convention Center, 3rd Floor

The craft brewing industry is regulated by the California Alcoholic Beverage Control Act – the legal framework that impacts brewers, distributors, retailers and even consumers. Join key staff from the Alcohol Beverage Control as they discuss how the Department interprets the law, how they enforce it and what you can expect from the year ahead including top industry issues the ABC is addressing in 2017 and beyond.

Technical Track
Technical Track
Technical Track
Cicerone: Hands on Learning
Limited Spaces Available
Pat Fahey, Cicerone Certification Program
9:00 am - 10:00 am
Sacramento Convention Center, 3rd Floor

Research that Improves Everyday Brewing
Joe Williams, UC Davis
10:10 am - 11:10 am
Sacramento Convention Center, 3rd Floor

Research, development, innovation -- these are words we hear often in the brewing industry. But how can you harness the power of scholarly research to build new, flavorful beers that meet the demands of consumer taste? Join PhD researcher, Joe Williams, as he walks through how you can use data in a way that will directly impact your innovation, R&D and brewing techniques.

Distributor Meet & Greet
Distributor Meet & Greet
Distributor Meet & Greet
Distributor Session
9:00 am - 12:00 pm
Sacramento Convention Center, 3rd Floor


Friday, Sept 8: Summit Expo Hall Tap Talks & Chef/Brewer Demos

11:15 am
11:45 am
12:15 pm
12:45 pm
1:15 pm
1:45 pm
2:15 pm
2:45 pm
3:15 pm
3:45 pm
4:15 pm
4:45 pm
5:15 pm
Tap Talk
Tap Talk
Tap Talk
A Talk with White Labs
11:15 am - 11:45 am
Talk Type
Chris White, White Labs
Tap Talk Stage 1

Chris White has been integral in the craft brewing industry for many years, from supplying the key ingredient in beer to evolving White Labs into a leading supplier and innovator in yeast strains and management. Learn from Chris the path he took to build his business and expand the world of yeast.

Topic TBD
12:45 pm - 1:15 pm
Tap Talk
Speaker TBD
Tap Talk Stage 2

Why History Matters: A Talk with Charlie Papazian
1:30 pm - 2:00 pm
Tap Talk
Charlie Papazian, Brewers Association
Tap Talk Stage 1

Join the patriarch of the craft brewing movement, Charlie Papazian, as he walks through a historical research project launched to preserve the legacy of the craft brewing revolution. Charlie will discuss how the lessons learned from craft brewing pioneers are relevant to the success of today’s changing industry.

A Talk with Ken Grossman
2:45 pm - 3:15 pm
Tap Talk
Ken Grossman, Sierra Nevada Brewing Co.
Tap Talk Stage 1

Topic TBD
3:30 pm - 4:00 pm
Tap Talk
 
Tap Talk Stage 2

Chef & Brewer Demos
Chef & Brewer Demos
Chef & Brewer Demos
Chef & Brewer Demos
12:00 pm - 12:30 pm
 
Chef & Brewer Demos
Food Demo

Chef & Brewer Demo
2:00 pm - 2:30 pm
Chef & Brewer Demos
Food Demo

Chef & Brewer Demo
4:15 pm - 4:45 pm
Chef & Brewer Demos
Food Demo