Click on each event for more information:
Thursday, Sept. 7: Morning Educational Sessions
Voting Brewery Members of the California Craft Brewers Association are invited to join association staff and board of directors at a closed meeting at the Summit. At this meeting you will hear directly from CCBA leadership on the key challenges within the industry and the initiatives the association is planning over the coming year. The meeting will end with an open Q&A for members to ask questions about the association’s successes, the changes in the industry and CCBA’s goals for 2018 and beyond. Attendees MUST have “Voting Brewery Member” listed on their badge to attend.
Where is the industry headed? In an increasingly crowded and competitive market, where can breweries succeed, differentiate and grow? Join the editor of Beer Marketer's INSIGHTS for a look into the data and trends that will impact your capacity planning and business development in the years ahead. This session is one of the most critical for your full team - from management to sales - to attend at the 2017 Summit.
How will the legalization of cannabis in California impact you and your brewery? Will ownership in a beer manufacturers license preclude ownership in any of the many cannabis licenses? Will cannabis be a part of the beer distribution network? Learn from the source how the regulatory agency for marijuana plans to address the nexus between beer and cannabis and what you can do to prepare for the potential issues that may come into play with the legalization of adult use and sales beginning January 1.
After working in the craft brewing industry for 5-20 years, three industry members are taking on a new adventure: starting their own brewery. Learn from three very different start-up models how they established business plans, planned locations and mapped out their path to starting a brewery.
Looking to build your brewing skills by learning from the best? Join brewers from Bear Republic, Stone Brewing and the Rare Barrel for an interactive, Q&A session on mistakes they've made, innovation they've pursued and how you can improve brewing techniques, research and development at your brewery.
CLOSED SESSION: CCBA Voting Brewery Members Meeting9:00 am - 9:50 am
Opening Session: State of the California Craft Beer Industry10:00 am - 11:00 am
Cannabis and Beer11:10 am - 12:00 pm
The Next Adventure: Starting a New Brewery in Today's Changing Industry11:10 am - 12:00 pm
Ask the Brewmaster11:10 am - 12:00 pm
Thursday, Sept 7: Summit Expo Hall Tap Talks & Chef/Brewer Demos
Women are making strides toward gender equality in the beer industry, as professionals and consumers. Join Rachael Akin of Benchmark Brewing Company as she talks about diversity and the hurdles women face from beer labels to management and hiring.
Jester King Brewing Company has made their mark on Texas, but on occasion you can find their beers around California. Averie Swanson, head brewer for Jester King, cut her teeth in the California craft brewing industry and shares how the West Coast trends has shaped innovation out-of-state.
Join "the Lion" of Firestone Walker for a candid discussion on the changing beer market, the success of 805, the building of a new facility and how the Central Coast brewery has managed to maintain growth in a competitive market.
Malting has early roots in San Francisco. Prior to the Prohibition, it was a thriving industry that used California grown barley to produce most of the malt used by California breweries. Join a group of Bay Area craft brewers and maltsters to discuss the research, history and techniques needed to bring barley production and malting back to California. Learn more about the national craft malting phenomenon, and how local production can help craft brewers differentiate California as the next frontier.
Join the owners of 21st Amendment Brewery as they tell the story of their early days in beer, the founding of the brewery, the origins of the name, the start of a line of successful “canned” craft beer and the growth to a brewery with full scale distribution and a strong identity in the heart and community of San Francisco.
Join Pangaea Bier Café of Sacramento and Sante Adairius Rustic Ales of Santa Cruz for a pairing of goat cheese and saison. Chef: Pangaea Bier Café Beer Pairing: Sante Adairius Rustic Ales
Craft Purees specifically, are a super concentrated, filtered and shelf stable way to customize your beer flavor with simplicity and ease. Simply add 1-3 fl.oz/gallon of the Craft Puree either to the fermentation tank or purge directly into keg. Also available in pump dispensed bottle to be used in tap room setting to flavor a glass at a time. Simply pump, pour & serve.
Enjoy a taste sensation when Chef Hanis pairs his dynamic flavor profiles with the bold and innovative beer from Modern Times brewery Food: lamb croquette / fig jam / harissa drizzle / herb puree. Beer: Bourbon Barrel aged Monsters Park w/ vanilla. Chef: Hanis Cavin, Carnitas Snack Shack Brewery: Modern Times Beer
Friday, Sept. 8: Morning Educational Sessions
There is nothing "new" about craft beer. Bold, full flavors and innovation is here to stay, but how does that translate into grocery? Join Firestone Walker's director of sales as he walks through the strategies that he has employed to build brands, educate consumers (and retailers) and sell more beer.
Join Julia Herz, Craft Beer Program Director at the Brewers Association and Publisher of CraftBeer.com, as she provides practical tips on how to build your brand, earn customers and influence beer lovers. In this session she’ll cover everything from marketing 101, social media strategies, successful practices used by multiple craft brewers and how to ensure you gain top of mind awareness in a busy beverage world.
With the booming popularity of IPA and new hop varieties, brewers are more interested in understanding hop flavor and aroma than ever. In this session, we'll taste several of the key essential oils that drive hop flavor and learn a bit about basic hop aroma chemistry along the way!
Taste your way through the history of beer styles and learn about how California beers have changed the palate of the world's beer lovers.
As competition increases and breweries continue to grow, change, and consolidate, the need to attract, motivate, and retain higher and better talent increases as well. This requires strategic, forward thinking by breweries to ensure that their company is successful.Join CEO & President Jim Finkelstein of FutureSense, LLC - CCBA Partner - for a first look at the 2017 California Craft Brewing Industry Compensation Study, scheduled to be released following the Summit. Jim will share proven, real-world compensation strategies for the brewing industry, key study metrics, and industry trends. The study includes compensation data tailored towards craft brewing industry jobs and includes human resource metrics, sales compensation metrics, as well as benefit and incentive data.
The craft brewing industry is regulated by the California Alcoholic Beverage Control Act – the legal framework that impacts brewers, distributors, retailers and even consumers. Join key staff from the Alcohol Beverage Control as they discuss how the Department interprets the law, how they enforce it and what you can expect from the year ahead including top industry issues the ABC is addressing in 2017 and beyond.
There is one common denominator in the success of a craft beer brand: consistent quality. Quality and quality control is a complex equation that must be finely tuned at all times. For the craft beer industry to thrive and grow, all brewers must commit to an insistence on quality. This panel of esteemed industry veterans will discuss how quality can become intrinsic in your day-to-day operations.
Research, development, innovation -- these are words we hear often in the brewing industry. But how can you harness the power of scholarly research to build new, flavorful beers that meet the demands of consumer taste? Join PhD researcher, Joe Williams, as he walks through how you can use data in a way that will directly impact your innovation, R&D and brewing techniques.
The Summit’s Meet the Distributors Session provide a walk-up opportunity for brewers to meet and discuss business decisions with potential distributor partners. This session will be on Friday, from 9-Noon, on the 3rd floor of the Convention Center. Participating Distributors Include: DBI Beverage Inc, Markstein Beverage Co., Mussetter, Advance Beverage and Wine Warehouse
Friday, Sept 8: Summit Expo Hall Tap Talks & Chef/Brewer Demos
Chris White has been integral in the craft brewing industry for many years, from supplying the key ingredient in beer to evolving White Labs into a leading supplier and innovator in yeast strains and management. Learn from Chris the path he took to build his business and expand the world of yeast.
Admiral Maltings is the first of its kind — not just in Alameda, but in all of California. The project was launched by a two Bay Area brewers and a farmer/maltster to create a local alternative to the industrial malt used in breweries and distilleries. Admiral Maltings’ goal is to foster access between and build a community of farmers, maltsters and brewers. Admiral Maltings started its first batch of malt in August. One of the founders, Ron Silberstein founder of ThirstyBear Organic Brewery, will discuss the challenges, vision and next steps for the craft malting company and the industry as a whole.
Join the patriarch of the craft brewing movement, Charlie Papazian, as he walks through a historical research project launched to preserve the legacy of the craft brewing revolution. Charlie will discuss how the lessons learned from craft brewing pioneers are relevant to the success of today’s changing industry.
Ken Grossman, founder of Sierra Nevada Brewing Company, will share his insight on how the industry has changed, the challenges he sees on the horizon and how Sierra Nevada continues to evolve with the craft beer community.
Craft beer was born in California. The state has more breweries, more craft beer innovation and brewing learning centers than any other state in the country. The craft brewing industry is yet another example of what sets California apart -- and makes this the Golden State.
Join Sacramento-based chef and brewer as they talk about the importance of community in the brewing and cooking cultures. Taste a beer and food pairing crafted by Sactown Union and Mulvaney’s B&L that highlights the passion of the California, beer and food families.
England has historically been a hub for multicultural food styles, flavors and origins. Tapping into his English roots, Chef Oliver Ridgeway prepared a classic Indian dish to bring out the flavor of a modern IPA from Bike Dog Brewing Co. Hear from Bike Dog’s AJ Tendick and Chef Ridgeway about the history of the West Coast IPA and its synergy with spices from across the globe.