Click on each event for more information:
Thursday, Sept. 7: Morning Educational Sessions
Where is the industry headed? In an increasingly crowded and competitive market, where can breweries succeed, differentiate and grow? Join the editor of Beer Marketer's Insight for a look into the data and trends that will impact your capcity planning and business development in the years ahead. This session is one of the most critical for your team - from management to sales - to attend at the 2017 Summit.
National market research company, IRI, will share specific consumer and retail sales data to help you plan your volume, trend and growth in California. Take a look at the year to date trends and key metrics for the year ahead to plan your sales strategy and market development.
How will the legalization of cannabis in California impact you and your brewery? Will ownership in a beer manufacturers license preclude ownership in any of the many cannabis licenses? Will cannabis be a part of the beer distribution network? Learn from the source how the regulatory agency for marijuana plans to address the nexus between beer and cannabis and what you can do to prepare for the potential issues that may come into play with the legalization of adult use and sales beginning January 1.
After working in the craft brewing industry for 5-20 years, three industry members are taking on a new adventure: starting their own brewery. Learn from three very different start-up models how they established business plans, planned locations and mapped out their path to starting a brewery.
Looking to build your brewing skills by learning from the best? Join brewers from Bear Republic, Stone Brewing and the Rare Barrel for an interactive, Q&A session on mistakes they've made, innovation they've pursued and how you can improve brewing techniques, research and development at your brewery.
CCBA Closed Door Members Meeting9:00 am - 9:50 am
Opening Session: State of the California Craft Beer Industry10:00 am - 11:00 am
Evaluating Sales and Marketing Strategies by the Data11:10 am - 12:00 pm
Marijuana and Beer11:10 am - 12:00 pm
The Next Adventure: Starting a New Brewery in Today's Changing Industry11:10 am - 12:00 pm
Ask the Brewmaster11:10 am - 12:00 pm
Thursday, Sept 7: Summit Expo Hall Tap Talks & Chef/Brewer Demos
Men still outnumber women in the beer industry, but that is slowly changing. Join Rachel Akin of Benchmark Brewing Company as she talks about diversity in the beer industry, from beer labels to management to hiring.
Jester King Brewing Company has made their mark on Texas, but on occasion you can find their beers around California. Averie Swanson, head brewer for Jester King, cut her teeth in the California craft brewing industry and shares how the West Coast trends has shaped innovation out-of-state.
Join "the Lion" of Firestone Walker for a candid discussion on the changing beer market, the success of 805, the building of a new facility and how the Central Coast brewery has managed to maintain rapid growth in a competitive market.
Malting has early roots in San Francisco. Prior to the Prohibition, it was a thriving industry that used California grown barley to produce most of the malt used by California breweries. Join a group of Bay Area craft brewers and maltsters to discuss the research, history and techniques needed to bring barley production and malting back to California. Learn more about the national craft malting phenomenon, and how local production can help craft brewers differentiate California as the next frontier.
Join the owners of 21st Amendment Brewery as they tell the story of their early days in beer, the founding of the brewery, the origins of the name, the start of a line of successful “canned” craft beer and the growth to a brewery with full scale distribution and a strong identity in the heart and community of San Francisco.
Friday, Sept. 8: Morning Educational Sessions
There is nothing "new" about craft beer. Bold, full flavors and innovation is here to stay, but how does that translate into grocery? Join Firestone Walker's director of sales as he walks through the strategies that he has employed to build brands, educate consumers (and retailers) and sell more beer.
Join Julia Herz, Craft Beer Program Director at the Brewers Association and Publisher of CraftBeer.com, as she provides practical tips on how to build your brand, earn customers and influence beer lovers. In this session she’ll cover everything from marketing 101, social media strategies, successful practices used by multiple craft brewers and how to ensure you gain top of mind awareness in a busy beverage world.
Taste your way through the history of beer styles and learn about how California beers have changed the palate of the world's beer lovers.
How much does vision impact taste? Hoby Welder, blind from birth, will walk you through a sensory tasting of craft beer without using any visuals. Put on a blindfold and smell, taste, and touch craft beer.
As competition increases and breweries continue to grow, change, and consolidate, the need to attract, motivate, and retain higher and better talent increases as well. This requires strategic, forward thinking by breweries to ensure that their company is successful.Join CEO & President Jim Finkelstein of FutureSense, LLC - CCBA Partner - for a first look at the 2017 California Craft Brewing Industry Compensation Study, scheduled to be released following the Summit. Jim will share proven, real-world compensation strategies for the brewing industry, key study metrics, and industry trends. The study includes compensation data tailored towards craft brewing industry jobs and includes human resource metrics, sales compensation metrics, as well as benefit and incentive data.
The craft brewing industry is regulated by the California Alcoholic Beverage Control Act – the legal framework that impacts brewers, distributors, retailers and even consumers. Join key staff from the Alcohol Beverage Control as they discuss how the Department interprets the law, how they enforce it and what you can expect from the year ahead including top industry issues the ABC is addressing in 2017 and beyond.
Research, development, innovation -- these are words we hear often in the brewing industry. But how can you harness the power of scholarly research to build new, flavorful beers that meet the demands of consumer taste? Join PhD researcher, Joe Williams, as he walks through how you can use data in a way that will directly impact your innovation, R&D and brewing techniques.
Friday, Sept 8: Summit Expo Hall Tap Talks & Chef/Brewer Demos
Chris White has been integral in the craft brewing industry for many years, from supplying the key ingredient in beer to evolving White Labs into a leading supplier and innovator in yeast strains and management. Learn from Chris the path he took to build his business and expand the world of yeast.
Join the patriarch of the craft brewing movement, Charlie Papazian, as he walks through a historical research project launched to preserve the legacy of the craft brewing revolution. Charlie will discuss how the lessons learned from craft brewing pioneers are relevant to the success of today’s changing industry.