Schedule

CCBA’s Fall 2018 Conference Workshop & Speaker Topics

Register for the conference here
Download the full schedule here

1 pm
2 pm
3 pm
4 pm
5 pm
6 pm
7 pm
8 pm
Wednesday, December 5, 2018
Wednesday, December 5, 2018
Wednesday, December 5, 2018
CCBA Santa Rosa Brewery Tour | 1:00 PM-5:00 PM | Sponsored by Country Malt Group
Join CCBA on a Santa Rosa Brewery Tour!

The California Craft Brewers Association is offering a fun and educational way for Fall Conference attendees to travel through the Santa Rosa area, visit local breweries and sample some great craft beer produced in the region. Join CCBA for a tour of three well-known Sonoma County breweries. The tour starts in front of the Hyatt Regency Sonoma County at 1pm on Wednesday, December 5 and will travel to three breweries for fun and educational tours. Brewery stops include: Russian River Brewing Company, Windsor Facility, Third Street Ale Works and Woodfour Brewing.

Welcome Reception at Russian River Brewing Co. in Windsor| 5:30 PM-7:30 PM | Presenting Sponsor: Moss Adams LLP
Join conference attendees for a Welcome Reception at Russian River's New Brewery in Windsor!

Join CCBA staff, conference attendees, speakers, and sponsors at the Wednesday Welcome Reception at Russian River's new brewery in Windsor. Attendees must be 21 years old or older to register and participate. Shuttle buses will transport attendees from the Hyatt in Santa Rosa to Russian River Brewing Co. beginning at 4;50pm.


7:30 am
8:00 am
8:30 am
9:00 am
9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
12:30 pm
1:00 pm
1:30 pm
2:00 pm
2:30 pm
3:00 pm
3:30 pm
4:00 pm
4:30 pm
5:00 pm
5:30 pm
6:00 pm
6:30 pm
7:00 pm
7:30 pm
8:00 pm
8:30 pm
Thursday, December 6, 2018
Thursday, December 6, 2018
Thursday, December 6, 2018
REGISTRATION OPEN | Open from 8AM-5PM

Welcome Breakfast & Tradeshow | 8:00-9:15 AM |Dry Creek Valley & Alexander Valley Ballroom, 3-4
8:00 am - 9:15 am
Dry Creek Valley & Alexander Valley Ballroom, 3-4

CCBA 2018 Legislative Update | 9:15 AM- 10AM | Alexander Valley Ballroom 1 & 2
9:15 am - 10:00 am
Alexander Valley Ballroom 1 & 2
Tom McCormick, CCBA & Chris Walker, Walker Strategies

Challenges, coalitions and changes in the industry all impact policy discussions at the State Capitol. The CCBA's Government Affairs team is highly engaged throughout the legislative process - speaking with a unified voice on behalf of the California craft brewing industry. Get the rundown on CCBA's legislative activity during the 2018 session, new laws impacting the alcohol beverage industry come January 1, and an overview of what the association expects in the year ahead.

CCBA BOD Introductions | 10 AM-10:30 AM | Alexander Valley Ballroom 1 & 2
10:00 am - 10:30 am
Alexander Valley Ballroom 1 & 2

Canned Heat: The Rise of the 16oz Small Batch Can
10:40 am - 11:30 am
Alexander Valley Ballroom, 1-2
Sam Gilbert, Temescal Brewing, additional panelists TBA

The times are changing! Look closely at industry trends of the past few years—the proliferation of beer brands, the explosive growth of small breweries, the rise of hazy IPA, the changing demographics of craft beer drinkers—and weaving its way through it all, you'll find a newly-fashionable packaging format: the 16oz can. Sam Gilbert of Temescal Brewing will lead a panel of brewers and vendors at the heart of the recent small batch, one-off can craze in California. Together, they'll explore the shift in demand towards cans, the culture and marketing of 'hype cans', the benefits and challenges of canning as a small brewery, and the future of the trend.

ABC 102: Regulatory Updates, Enforcement Priorities & FAQs
Intermediate
10:40 am - 11:30 am
Russian River Ballroom
Lee Riegler, California ABC

Hear it direct from the source. Lee will give insight on the most common ABC regulatory questions, including those that apply to donations to charitable organizations, social media, collaborating with a retailer and much more.

Fans, Hands, and Brands: Strategies and Tactics for Being Inclusive and Building Diversity in Craft Beer
Intermediate
11:40 am - 12:30 pm
Alexander Valley Ballroom 1 & 2
Dr. J Nikol Jackson-Beckham, Brewers Association (BA) Diversity Ambassador

What do a black belt in Jiu Jitsu, a colony of ants, and a recipe for a brown ale have in common?  In the real world, very little. But in Dr. J.’s talk, this eclectic list of common objects will inspire attendees to rethink how we approach diversity and inclusion in the craft beer industry. In this interactive presentation, Dr. J. will open the door for an honest and judgement-free conversation about the realities of authentically reaching populations that are underrepresented among beers drinkers and brewery employees. Though there are no one-size-fits-all solutions to the many different challenges organizations face when seeking to diversify, this talk will use established best practices, craft brewing industry data, insights from social-science, and consumer research to help attendees begin to craft individualized plans for aligning inclusive practices and diversity outcomes with their overall organizational goals.

Projecting Growth and Funding: You Survived Your First Year of Business- What's Next?
Intermediate
11:40 am - 12:30 pm
Russian River Ballroom
Lou Catalano, MUN CPAs

Growing too fast can be just as dangerous as not growing at all. Having a clear plan to manage cash flow and capital expenditures while you grow is the key to your brewery’s long term success. This seminar will give you tools and techniques to help you plot sustainable growth.

Lunch & Tradeshow | Sponsored By Live Oak Bank
Join exhibitors and attendees for a "working lunch" !
12:30 pm - 2:00 pm
Sonoma Valley Garden

Expert-is-in Session
12:30 pm - 2:00 pm
Chalk Hill

Sign-up for one-on-one consultations with experts in the craft beer industry! Experts in the following industries will be available: ABC trade practice, accounting, employment law and more!

Quality: A Complete Picture
Intermediate-Advanced
2:00 pm - 2:50 pm
Alexander Valley Ballroom 1 & 2
Neil Witte, Brewers Association (BA) Quality Ambassador

The talk is an examination of what quality means to today's brewer, the brewery and the industry as a whole. Quality programs are explored through the lens of the vast array of resources available from the Brewers Association, while at the same time encouraging Brewers to expand their understanding of what constitutes a quality program.

Environmental Compliance 101: A comprehensive introduction to Environmental, Health & Safety requirements and compliance strategies
Beginner-Intermediate
2:00 pm - 2:50 pm
Russian River Ballroom
Bruce Armbruster & Christopher Foster,JE Compliance Services/Clark Hill

In this seminar participants will be provided with information regarding priority environmental compliance issues confronting the craft brewing industry. The participants will receive information regarding various environmental, health, and safety regulatory requirements with a discussion of critical compliance issues, practical potential strategies to address them, and a long term forecast of the future regulatory climate. Participants will be given an opportunity to ask questions regarding specific compliance issues they are dealing with.

Beer Reception & Tradeshow | 3PM-5:45PM |Dry Creek Valley Ballroom & Alexander Valley Ballroom 3-4
3:00 pm - 5:45 pm
Dry Creek Valley Ballroom & Alexander Valley Ballroom 3-4

Have a Beer with an HR Attorney
Beginner-Intermediate
3:00 pm - 3:50 pm
Russian River Ballroom
Carolyn Burke, Russian River Brewing & Kari Brown, Spaulding McCullough & Tansil

In this seminar, Kari Brown, attorney at Spaulding and McCullough, and Carolyn Burke, Director of HR for Russian River Brewing Company, will walk you through everything HR and answer questions you have about compliance and managing your staff.

Mentor is in Session
3:00 pm - 4:00 pm
Chalk Hill

Dinner Reception at Bear Republic Brewpub Rohnert Park| 6pm-8pm |Sponsored By Carothers DiSante & Freudenberger LLP
6:00 pm - 8:00 pm

Separately Ticketed event.

Thursday, December 6, 2018

7:30 am
8:00 am
8:30 am
9:00 am
9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
12:30 pm
1:00 pm
1:30 pm
2:00 pm
Friday, December 7, 2018
Friday, December 7, 2018
Friday, December 7, 2018
REGISTRATION OPEN | Open from 8 AM-1 PM

Coffee & Bagels | 8:00- 9:00 am | Dry Creek Valley Ballroom & Alexander Valley Ballroom, 3-4 |
8am-9am
Dry Creek Valley Ballroom & Alexander Valley Ballroom, 3-4

Keynote: The Industry at a Glance | 9:00AM-10:00AM | Alexander Valley Ballroom 1 & 2
Intermediate-Advanced
9:00 am - 10:00 am
Alexander Valley Ballroom 1 & 2
Jeff Nowicki, Chief Strategy Officer, BWC Company

The world of easy growth, access to market, healthy sales and loyal consumers is OVER. What lies ahead and how do you develop a realistic and achievable growth strategy to survive in this environment of divisiveness, unfair trade practices and a declining category? It’s time to get back to basics and it all starts at your Brewery!

Business Decisions for Small Scale Brewing
Intermediate-Advanced
10:10 am - 11:00 am
Alexander Valley Ballroom 1& 2
Tomme Arthur, The Lost Abbey/Port Brewing

Every brewery starts with making great beer and connecting to consumers, but what do you need to pay attention to as your business expenses grow year over year? Where can you be more efficient with your dollars and your resources? How should you assess risk while remaining fiscally responsible? Join this panel discussion moderated by Tomme Arthur, Co-Founder of Port Brewing and The Lost Abbey, to participate in a candid discussion about business best practices.

Congratulations, You Made Your Beer Sour. Here's How to Make it Great
Advanced
10:10 am - 11:00 am
Russian River Ballroom
Jonathan Porter, Smog City Brewing

In this advanced brewing seminar, Smog City owner and brewmaster will cover common off-flavors and how to avoid them, controlling acidity, and driving flavor. Advance your technical brewing knowledge so you know how to not only brew sour beers, but brew great sour beers.

Tradeshow & Beer Stations Open | 11 AM- 12 PM
11:00 am - 12:00 pm
Dry Creek Valley & Alexander Valley Ballroom 3 & 4

Pulling Back the Curtain on Music Licensing
Beginner-Intermediate
11:00 am - 12:00 pm
Russian River Ballroom
Dan Spears, BMI

This seminar will pull the curtain back on music licensing and help you understand the legalities of using music in your brewery.  We will provide an in-depth look at the Copyright Law and when a brewpub or taproom needs a public performance license. In addition, the session will focus on how licensing fees are determined & where the money goes and will feature a performance by a hit songwriter . Don't miss this opportunity to gain a greater understanding of music licensing and how it impacts your business.

Luncheon Reception | 11:45 AM- 12:30 PM
Luncheon
11:45 am - 12:30 pm
 

Brew the Right Thing: Retaining Brewery Staff
Intermediate-Advanced
12:40 pm - 1:30 pm
Alexander Valley Ballroom 1 & 2
Jared Long, Fort Rock Brewing Co.

Maintaining a well trained, satisfied and safe staff is critical to your brewery's viability. The quality of your employees have direct implications on the quality of your product. What measures have your brewery taken to develop, and retain, a staff that is passionate, and that want to stick around? This seminar will pose questions, and provide suggestions, towards the measures required to foster a top notch working environment for your staff.

Contract Brewing: How to Work with Breweries, Develop Contracts, Comply with ABC Guidelines and Set Yourself Up for Success
Intermediate-Advanced
12:40 pm - 1:30 pm
Russian River Ballroom
Roger Hanney, Hanney & Associates & Dean Leuders

Thinking about contract brewing? Perhaps you have extra capacity at your brewery, maybe you're looking for a place to brew more beer for you and extend your exisiting capacity, or maybe you are looking to contract a "private label" with a local restaurant. Everything comes down to the contract. Learn what you can and cannot do and key items that should be spelled out in a contract before you move forward with any production relationship.

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