Schedule

CCBA’s Spring Conference Workshop & Event Schedule

Please view the seminar topics below and you can download the seminar schedule pdf here.

Register for the conference here

Sunday, April 8
12 pm
1 pm
2 pm
3 pm
4 pm
5 pm
6 pm
7 pm
8 pm
Sunday, April 8, 2018
Sunday, April 8, 2018
Sunday, April 8, 2018
REGISTRATION OPEN | Open 12:00 PM to 5:30 PM | Hilton San Diego Resort & Spa
Pick up your badge early!

CCBA San Diego Brewery Tour | 1:00 PM-5:00 PM | Sponsored By Hub International
Join CCBA on a San Diego Brewery Tour!

The California Craft Brewers Association is offering a fun and educational way for Spring Conference attendees to travel through the San Diego area, visit local breweries and sample some great craft beer produced in the region. Join CCBA for a tour of three well-known San Diego County breweries. The tour starts in front of the Hilton San Diego Resort & Spa at 1pm on Sunday, April 8 and will travel to three breweries for fun and educational tours. BREWERY STOPS INCLUDE: COUNCIL BREWING, MODERN TIMES BEER AND BAY CITY BREWING CO

Welcome Reception at Coronado Brewing Co., San Diego Tasting Room | 5:30 PM-7:30 PM | Sponsored by Moss Adams
Join conference attendees for a Welcome Reception

Join CCBA staff, conference attendees, speakers, and sponsors at the Sunday Welcome Reception. Attendees must be 21 years old or older to register and participate. Shuttle buses will transport attendees from the Hilton San Diego Resort & Spa to the Coronado Brewing Co.'s tasting room in San Diego beginning at 5:15pm.

Monday, April 9
7:30 am
8:00 am
8:30 am
9:00 am
9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
12:30 pm
1:00 pm
1:30 pm
2:00 pm
2:30 pm
3:00 pm
3:30 pm
4:00 pm
4:30 pm
5:00 pm
5:30 pm
6:00 pm
6:30 pm
7:00 pm
7:30 pm
8:00 pm
8:30 pm
Monday, April 9, 2018
Monday, April 9, 2018
Monday, April 9, 2018
REGISTRATION OPEN | Open from 8AM-5PM

Welcome Breakfast & Tradeshow | 8:00-9:15 AM | Pavilion |
8:00 am - 9:15 am
Pavilion

CCBA 2018 Legislative Update | 9:15 AM- 10AM | Sorrento-Riviera Rooms
9:15 am - 10:00 am
Grand Ballroom, Salons 3-4
Tom McCormick, CCBA & Chris Walker, Walker Strategies

Changes in our industry are fostering new alliances and a new legislative direction for the CCBA. Get the rundown on CCBAs legislative activity during the 2017-2018 session, new 2018 laws and an overview of what the association expects in the year ahead.

CCBA BOD Introductions | 10 AM-10:30 AM | Sorrento-Riviera Rooms
10:00 am - 10:30 am
Sorrento-Riviera Rooms

ABC 101: Basic Compliance and Recent Developments in ABC Law
10:40 am - 11:30 am
Sorrento-Riviera Rooms
Candace Moon, Dinsmore & Shohl LLP

Learn everything from the basics to the nuances of California ABC law in this primer session for all members of the brewing industry. From social media laws to donations to sponsorships, learn what you can and cannot do at your brewery and the best ways to navigate the complicated regulatory code. 

Diastaticus Variety, Function & How Cross Contamination is a Threat You Should Know About
10:40 am - 11:30 am
Monte Carlo & St. Tropez Rooms
Kevin Lane, Fermentis

Diastaticus Variety, Function & How Cross Contamination is a Threat You Should Know About: Attenuation differences and the causes of differences between strains will be reviewed as a basis for looking at diastaticus variety S.cerevisiae and how they function. Additionally, the risk of cross contamination between different strains in the brewery will be covered, showing potential recognition of a cross contamination and the threat that could impose on a brewery.

Packaging and Point of Purchase (POP) Displays: The Silent Salesperson
10:40 am - 11:30 am
Marseilles & Porotfino Rooms
Bob Delain & Sahar Mehrabzadeh, Bay Cities

Packaging and Point of Purchase (POP) Displays: The Silent Salesperson: How do you make your brand stand out from the others? Packaging and POP displays can be the silent salesperson that calls attention, spreads a message, reinforces your brand, and engages loyal customers. During this session, we will explore the importance of marketing through POP displays, packaging, and augmented reality.

Working with Distributors: What to Expect and How to Motivate Sales
11:40 am - 12:30 pm
Sorrento -Riviera Rooms
Mark Colburn

Working with Distributors: What to Expect and How to Motivate Sales: With 900 breweries in the state how do you compete? How do you pick a distributor? How do you motivate them? How can you improve this relationship? How do marketing and sales factor into this equation? This seminar will address these timely topics.

Managing Employees: Make The Law Work For You
Monte Carlo & St. Tropez Rooms
Joel Van Parys & Kent Sprinkle, Carothers DiSante & Freudenberger LLP

Managing Employees: Make The Law Work For You: California’s legal climate makes it particularly difficult to manage employees.  Often, what seems right and fair, even generous, can be a violation of the law.  These unintentional and seemingly harmless errors can create risk for your business and take time away from running your business. This workshop will help managers and supervisors recognize and manage key aspects of an employment relationship in California, especially at a brewery

Sell More Draught Beer: Draught Beer Quality Best Practices
11:40 am - 12:30 pm
Marseilles & Porotfino Rooms
Karl Braun, AFCO/ZEP

On premise craft beer sales are over 55% draught beer sales. Better maintained draught beer systems sell more craft beer. Consumers want draught beers fresh and clean of any beer spoilers. Retailers want full yield out of every keg. Wholesalers want to sell more beer for their breweries. Learn best practices to keep quality high on dispense and give the consumer the best and perfect pint on draught.

Lunch & Tradeshow | Pavilion
Join exhibitors and attendees for a "working lunch" in the Pavilion
12:30 pm - 2:00 pm
Pavilion

Expert & Mentor-is-in Session
12:30 pm - 2:00 pm
Marseilles & Portofino Rooms

Sign-up for one-on-one consultations with experts in the craft beer industry! Experts in the following industries will be available: ABC trade practice, employee benefits, accounting, employment law and more!

Congratulations, You Made Your Beer Sour. Here’s How to Make it Great!
2:00 pm - 2:50 pm
Sorrento - Riviera Rooms
Jonathan Porter, Smog City Brewing Co.

Congratulations, You Made Your Beer Sour. Here’s How to Make it Great! In this advanced brewing seminar, Smog City owner and brewmaster will cover common off-flavors and how to avoid them, controlling acidity, and driving flavor. Advance your technical brewing knowledge so you know how to not only brew sour beers, but brew great sour beers.

Game Changing Marketing Tactics for CA Breweries
2:00 pm - 2:50 pm
Monte Carlo & St. Tropez
Ruby Benoit, Divergent Group

With so much competition in the marketplace, we’ll show you how to take marketing to the next level through effective, targeted, and unique marketing tactics. We’ll share specific examples from the craft beer industry and other industries, including differentiation, target marketing, promotions, and much more.

Guild Leaders Meeting (Open to Guild staff & Board only)
2:00 pm - 2:50 pm
Marseilles & Porotfino Rooms

Roundtable discussion with California’s regional guild leaders on current projects and issues. (Invite only)

Lessons on Adaption:  Business Planning for a Competitive Industry
3:00 pm - 3:50 pm
Sorrento - Riviera Rooms
Moderator: Ted Grafe, Moss Adams LLP
Panelists: Patrick Rue, The Bruery, Doug Constaintiner, Societe Brewing Co. and Julian Shrago, Beachwood BBQ & Brewing

Lessons on Adaption:  Business Planning for a Competitive Industry: Over a decade of double-digit growth has led to a wide selection of craft beer brands throughout the marketplace. While new breweries continue to appear, they’re making it hard on existing brands to continue growth. The changes in this competitive landscape demand new and creative go-to market strategies. How are craft brewers adapting? 

I Got My License – Now What? An Overview of all Reporting and Registration Requirements
3:00 pm - 3:50 pm
Monte Carlo & St. Tropez Rooms
Fauna Shrago, Craft Beverage Alliance

I Got My License - Now What? An Overview of Reporting and Registration Requirements Getting your brewery license is monumental. Continuing to remain compliant is essential. This session will provide an overview of ongoing reporting requirements at the federal, state, county and city level, and provide an outline to keep you filing on time and on task.

Working with the Press
3:00 pm - 3:50 pm
Marseilles & Porotfino Rooms
Nickie Peña, Paradeigm PR + Social

.How do you write a press release that works? How do I gain interest from media about our brewery? Are there tips and tricks to increase PR productivity and inspire earned media? Learn how to communicate effectively with press at this session on PR for craft breweries. 

Beer Reception & Tradeshow | 4PM-5:30PM |Pavilion
4:00 pm - 5:30 pm
Pavilion

Dinner Reception at Karl Strauss Beer Garden & Tasting Room| 6pm-8pm | Sponsored by Carothers DiSante & Freudenberger LLP
6:00 pm - 8:00 pm

Separately Ticketed event. Free shuttles will transport attendees to and from the hotel and Karl Strauss.

Monday, April 9, 2018

Tuesday, April 10
7:30 am
8:00 am
8:30 am
9:00 am
9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
12:30 pm
1:00 pm
1:30 pm
2:00 pm
2:30 pm
3:00 pm
3:30 pm
4:00 pm
Tuesday, April 10, 2018
Tuesday, April 10, 2018
Tuesday, April 10, 2018
REGISTRATION OPEN | Open from 8 AM-1:30 PM

Coffee & Bagels | 8:00- 9:00 am | Pavilion | Sponsored by MUN CPAs
8:00 am - 9:00 am
Pavilion

Key Note Session | 9:00AM-9:50AM | Sorrento-Riviera Rooms
9:00 am - 9:50 am
Sorrento - Riviera Rooms
Jacob Appelsmith, Director of CA Alcoholic Beverage Control

Hear the "inside scoop" from Jacob Appelsmith, director of the California Alcoholic Beverage Control. Jacob will cover ABC priorities, enforcement practices and issues facing the industry. This will be an opportunity to hear directly from the leadership of the ABC and get an inside look into the Department's direction and future.

Secondary Fermentation Caused by Warm Dry Hopping
10:00 am - 10:50 am
Sorrento through Riviera Rooms
Morgan Tenwick, Modern Times Beer

Also referred to as “hop creep”, this phenomenon has become an increasingly common issue in which varying levels of refermentation occur after dry hopping. The discussion will focus in on why this occurs, the various factors involved, and provide real world experiences demonstrating how brewers are dealing with hop creep, and occasionally even using it to their advantage

HR: The Highs (and Lows) of Managing Brewery Employees in the Wake of Legalized Recreational Marijuana
10:00 am - 10:50 am
Monte Carlo & St. Tropez Rooms
Amy Lessa & Megan Winters, Fisher & Phillips

HR: The Highs (and Lows) of Managing Brewery Employees in the Wake of Legalized Recreational Marijuana: Now that recreational marijuana is legal in California, employers must evaluate potential workplace issues and take steps to ensure a productive and safe workforce. Between California’s Prop-64, safety regulations, federal law and the current administration, it can be difficult to know where to draw the line. Potential issues include whether to revise your workplace drug policy, whether to test at the hiring stage, and whether employers have a duty to accommodate medical marijuana use. This program - tailored for owners, HR professionals, and managers - will navigate the legal minefield of legalized marijuana to help identify the best employment practices for your brewery.

Projecting Growth and Funding: You Survived Your First Year of Business- What's next?
10:00 am - 10:50 am
Marseilles & Porotfino Rooms
Lou Catalano, MUN CPAs

Projecting Growth and Funding: You Survived Your First Year of Business- What's next? Growing too fast can be just as dangerous as not growing at all. Having a clear plan to manage cash flow and capital expenditures while you grow is the key to your brewery’s long term success. This seminar will give you tools and techniques to help you plot sustainable growth.

How to Hire and Train Sales Staff
11:00 am - 11:50 am
Sorrento - Riviera Rooms
Marc Martin, Karl Strauss

It is critical to have a solid sales staff to help differentiate your brewery in today’s hyper-competitive beverage market. Learn how to successfully hire, train, and manage craft beer salespeople to drive profitable sales volume! Attendees will walk away with ideas they can implement immediately within their own brewery that will help drive profitable sales!

Business is Brewing for City Government
11:00 am - 11:50 am
Monte Carlo & St. Tropez Rooms
Christianne Penunuri, Groundswell Brewing & Joshua Chanin, PHD., J.D., San Diego State University

Local government regulations are an underappreciated and understudied aspect of opening and running a craft brewery. In San Diego County the burden is greater in some cities than in others. This session will help the brewer and brewery owner understand how to navigate government regulation.

How to Prepare for a Product Recall
11:00 am - 11:50 am
Marseilles & Porotfino Rooms
Sarah Santana, Sierra Nevada Brewing Co.

This seminar will provide perspective on what a recall means and how to manage the crisis from someone who’s been through it. We’ll talk about where to start if you are at square one and what to do next if you are already on your way towards building a robust traceability process. I’ll give you 5 easy things that you can do right now to prepare for the worst case scenario and share with you some of the valuable lessons we learned in the winter of 2017.

Luncheon & Trade show | Sponsored by Craft Care Products
11:50 am - 12:30 pm
Pavilion

CLOSING SESSION: Know Your ABCs Q&A Seminar | Sorrento-Riviera Rooms
12:30 pm - 1:45 pm
Sorrento - Riviera Rooms
Marco D. Costales Esq., Nossaman LLP; Diane Medina, Dinsmore & Shohl LLP and Eugene Pak; Wendel Rosen Black & Dean LLP

Learn from a panel of ABC attorneys and experts about what's going on in the industry, what trade practice violations are most common, pitfalls to avoid at your brewery, in retail and on social media and other "top 20" concerns around ABC trade practice, licensing and distribution. Make sure you come with questions!

Sponsored Event: Brewprint After-Party Gathering
2:00 pm - 4:00 pm
Societe Brewing Co.; 8262 Clairemont Mesa Blvd, San Diego, CA 92111

Join us for a conference after-party at Societe Brewing Company. Stop by the Brewprint beer station to get up to 2 tickets for free beers. Pizza will be provided. Come hang out and wind down after the conference with other attendees.

Back to Top